Brand Content Lead

3 weeks ago

London, United Kingdom Warner Bros. Discovery Full time

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. In this consumer-facing role, the candidate will be responsible for the curation, design, copywriting, and creative execution of Wizarding World Digital's ("WWD") Harry Potter Fan Club CRM strategy. With over 8 million active email addresses, WWD's CRM channel is an essential driver of value to the Harry Potter franchise, providing a primary vehicle to communicate directly with our fans globally by serving them the latest news, offers and fan-first celebratory content.
As the CRM Creative and Copywriting Lead, the candidate will provide creative leadership to drive a consistent look and feel in consumer-facing communications. In partnership with the Head of CRM, the candidate will drive the WWD audience strategy and act as a cross-company point of contact for campaign partners seeking access to the HP CRM asset. Curation, copywriting and creative development of weekly HPFC newsletter, periodic Solus standalone emails, and triggered emails
Close coordination with franchise marketing partners and stakeholders to ensure timely approvals and delivery of assets required for production
Partnering with content, marketing and product team members across WWD to ensure close collaboration on key cross-franchise campaigns and always-on activity
Development of look and feel for ongoing WWD brand campaigns (including for all consumer-facing WWD channels beyond CRM)
Deep collaboration with Head of CRM on WWD's overall CRM strategy, objectives, deliverables, and campaign calendar (in-line with global franchise priorities)
Continually review, learn from, and act upon data insights to improve WWD's campaign performance, digital KPIs and Harry Potter Fan Club user experience
Active monitoring of competitor email activity, trends and innovations to identify new opportunities and best practices
Extensive experience in creative design and copywriting
Experience in CRM copywriting
This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.
Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. In this consumer-facing role, the candidate will be responsible for the curation, design, copywriting, and creative execution of Wizarding World Digital's ("WWD") Harry Potter Fan Club CRM strategy. With over 8 million active email addresses, WWD's CRM channel is an essential driver of value to the Harry Potter franchise, providing a primary vehicle to communicate directly with our fans globally by serving them the latest news, offers and fan-first celebratory content.
As the CRM Creative and Copywriting Lead, the candidate will provide creative leadership to drive a consistent look and feel in consumer-facing communications. In partnership with the Head of CRM, the candidate will drive the WWD audience strategy and act as a cross-company point of contact for campaign partners seeking access to the HP CRM asset. Curation, copywriting and creative development of weekly HPFC newsletter, periodic Solus standalone emails, and triggered emails
Close coordination with franchise marketing partners and stakeholders to ensure timely approvals and delivery of assets required for production
Partnering with content, marketing and product team members across WWD to ensure close collaboration on key cross-franchise campaigns and always-on activity
Development of look and feel for ongoing WWD brand campaigns (including for all consumer-facing WWD channels beyond CRM)
Deep collaboration with Head of CRM on WWD's overall CRM strategy, objectives, deliverables, and campaign calendar (in-line with global franchise priorities)
Continually review, learn from, and act upon data insights to improve WWD's campaign performance, digital KPIs and Harry Potter Fan Club user experience
Active monitoring of competitor email activity, trends and innovations to identify new opportunities and best practices
Extensive experience in creative design and copywriting
Experience in CRM copywriting
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Championing Inclusion at WBD
Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

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