Associate Product Manager

 Associate Product Manager (HYBRID) Are you currently working in marketing? Looking for a new marketing opportunity with a difference? Would like to be more involved in launching new product designs?   PERSON SPECIFICATION:  The Role of an Associate Product Manager Assist the Product Manager in the development and execution of product strategies throughout the product life cycle. Support product development by ensuring new products deliver the features and performance our customers want. Assist marketing department by defining the key messaging and USPs for our customers. Provide support for product launches and updates including developing price lists, part codes, user guides and supporting the marketing team with messaging. Provide market research to shape our Product Management strategy. Duties & Responsibilities Draft Product Requirement documents to prioritise product features and capabilities including key differentiators and USPs that align with our overall strategy. Help create product positioning, value propositions and sales arguments for target markets. Continually enhance product features and performance based on customer feedback. Market the product by creating the correct message for new product launches. Work with marketing team to create the correct positioning in the market place Support the sales team with training, education and expert advice on our products. Provide product documentation for new and updated products including pricing, part-codes, comparison documents, and key USPs and messaging. Assist in the roll out of new products internally to the sales and marketing teams. Provide market research to understand market trends, dynamics and opportunities for product improvement and differentiation. Provide competitive analysis to shape our product development strategy, pricing, inform our sales and marketing teams and to provide valuable insights. Attend sales and marketing exhibitions as well as customer visits alongside management team to gather market intelligence. Essential Skills A degree (or equivalent) in marketing. A good understanding of marketing soft ware Ability to understand technical products quickly with good analytical skills. Strong communication skills to portray product information to colleagues or customers. Marketing creativity and the ability to discuss ideas with management and colleagues. Excellent judgement, problem solving and critical thinking. Highly organised and methodical. A commitment to self-development and professional development. Full driving licence Willingness to travel both nationally and internationally when required. Reporting to This role is reporting to the Product Manager. Working Hours This is a Full-Time position working 08.30 – 17:00 Monday-Thursday, 8.30-2.30 Friday as standard. Location This is a HYBRID role offering the opportunity to work Monday – Wednesday from our office in Ashington and Thursday – Friday remotely. The Company   Founded in 2005, Raytec are world leaders in LED lighting for safety and security. We have over half a million products actively in service and employ over 100 staff. We have two offices located in Northumberland, UK, and Ottawa, Canada and sell to over 70 countries worldwide. All our products are manufactured in-house and have been installed in some of the most challenging environments on planet earth from the Artic Circle to the Jungles of Borneo. Raytec are carbon neutral and are committed to building a global business while also protecting the environment. Raytec Perks Attractive Bonus Scheme. Health care scheme. Company Stakeholder Pension. The Raytec Employee Club (TREC) which hosts regular social events, sports activities and parties. 25 days holiday, up to 30 with long service, plus bank holidays. Early Friday finish. Free coffee, tea, filtered water and fruit. Free onsite monthly catering. Annual family fun day. Long service incentives and rewards. Cycle to work scheme. Discounted leisure facilities membership.   Core Values In addition to specific requirements for each role, we expect every Raytec member of staff to display our three core values of expertise, initiative, and integrity:   Expertise: We strive to be experts in our field. We use our knowledge and experience to deliver outstanding products and customer service. Initiative: We’re not content withstanding still. We push boundaries and improve how we do things on a daily basis. Integrity: We’re honest, approachable, and open to change. We set high standards and take pride in the work we do.