Digital Marketing Executive
2 weeks ago
Guildford/hybrid Salary: Dep on exp + annual bonus + benefits
Who we are Allianz is a global insurance company serving across 70 different countries, but from the very first day you join our team you'll know that your contributions are valued. We offer world class learning and career development opportunities, while we celebrate an inclusive culture.
We're looking for an experienced, confident and creative B2B marketing professional, to join our Campaign and Product Marketing team . You'll be a superb communicator, with a passion for quality content with s trong copywriting and digital marketing skills.
You'll play a central role in creating and managing communications across our digital marketing channels. This will involve working with stakeholders across all business areas to proactively develop, plan and execute external marketing communications (operational comms, thought leadership, insight and news articles) You'll also develop and run B2B marketing campaigns, write/produce sales and marketing material; This is a varied role in a busy creative marketing team. Creating and delivering marketing communications and campaigns:
Write compelling copy/content (internal/external) and creation of marketing collateral, such as emails, brochures and press advertisements, to communicate key messages and promote our propositions.
Direct input into and management of our marketing/campaign plan.
End-to-end management of digital marketing campaigns from briefing, through to planning, development and execution, business sign-off and governance, analysis and reporting.
Analyse campaign data to provide performance insight and recommendations, including KPI metrics, dashboards, and reporting to track campaign activity, effectiveness, and ROI.
Update/maintain the intranet and customer facing websites to ensure that information is current and meets users' needs.
Build effective stakeholder relationships to plan proactive content/marketing campaigns; Drive communications with all functional areas to proactively promote marketing initiatives.
Collaborate with product development, distribution and training in the launch of new products and services.
Appropriately influence decisions to reflect the desired direction for marketing initiatives.
Develop and maintain a good understanding of the full range of services and solutions that Allianz Commercial offers.
Awareness of the competitive environment and an understanding of how marketing strategy and plans are positioned within this to help differentiate our service offering.
Identify linkages and opportunities to develop cross line of business and segment marketing programmes that will support revenue and business synergies.
Significant relevant B2B marketing experience is essential, ideally gained within professional or financial services
A strong communicator with an ability to translate complex ideas in a simple and digestible way (editing, content creation, presentation)
Proven experience in marketing communications across a broad spectrum of offline and online media (e.g. print, direct mail, email marketing, web and social)
Proven track record in delivering digital marketing campaigns, using email marketing systems, social media and other digital channels.
Experience using digital analytics to validate campaign direction and prove growth opportunities
CRM system experience (Salesforce) and email marketing platform (Marketo) a distinct advantage
Strong project management, multitasking, and decision-making skills.
Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required.
Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships.
Familiarity working with design and creative agencies.
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that's perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That's on top of enjoying all the benefits you'd expect from the world's number one insurance brand, including:
~ Annual bonus scheme
~25 days holiday plus bank holidays
~ Contributory pension scheme
~ Life cover
~ Flexible buy/sell holiday options
~ Flexible working arrangements
~ A discount up to 50% on a range of insurance products including car, home and pet
~ Retail discounts
Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Our Purpose and Values We secure your future Be Brave | With Heart | Everyone Counts | Inspiring TrustOur purpose and values are more than just words on a website - they are the why and how of Allianz. Building an inclusive culture for us all to succeed.
Diversity & Inclusion At Allianz, we value diversity and inclusion and back this up with our accreditations. Allianz is EDGE certified for gender inclusion, members of the Women in Finance Charter, members of the Stonewall Diversity Champion programme, signatories of Business in the Community's Race at Work Charter, and an Armed Forces Covenant gold standard employer.
We have a range of employee networks focusing on gender inclusion, cultural diversity, LGBTQIA+, disability and long term health conditions (including neurodiversity), intergenerational and life stages, parents and carers, mental wellbeing, menopause support and armed forces and veterans, all supporting you to bring your best and authentic self to work.
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