Community & Digital Marketing Lead

3 weeks ago

London, United Kingdom Figma Full time

As we continue to expand internationally, we are looking for a Marketing leader to drive digital growth in our International markets. In your role you'll develop strategy and lead programmes to successfully reach, engage and convert our local audiences in their local languages. You’ll be focused on driving high quality traffic to our website through localisation and continual optimisation of our international websites. You'll do this by optimising paid search, social strategies and up-leveling our SEO related content to ensure we increase our brand awareness. In turn, driving demand for our sales-led marketing team and delighting and retain our customers and community.
You’ll play a key role in the International Marketing Leadership Team, partnering closely with Demand Gen teams, Sales, Product Marketing, and Design Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.
This role is based in our London Hub in a hybrid working environment.
What you'll do at Figma:
Build and implement a digital growth marketing strategy in local languages to generate high quality signups. This will include testing and optimizing multiple language websites, SEO, performance, media (search/social/programmatic/display), organic Social Media and other new channels.
Support the overarching international marketing goals and partner with regional marketing teams in their digital efforts to drive brand awareness, generate pipeline (MQL, SAO + PG), sustain and grow our local communities
Lead the international website and localisation teams and nurture a positive Team dynamic in line with the Figma values.
Work closely with global marketing team members to deliver consistent and impactful marketing results through-out the funnel and across multiple channels and all business segments.
Develop, implement and report on frameworks and processes to ensure team success; including tracking and measurement of activities to achieve positive ROI.
Be a regional leader and an International Marketing brand ambassador, providing organisational updates to the broader business to showcase international digital marketing impact.
We’d love to hear from you if you have:
Growth expertise: You're an expert digital marketer with multi country/region experience under your belt. Have built and implemented international marketing strategies to drive digital growth (sign ups, users)
You're a website management pro, you understand how websites are built, operate and are optimised with local content to increase traffic and conversions.
You have strong leadership experience, you have built-out high performing teams, understand how to set goals which empower employees to reach team and individual potential.
You are well equipped to leverage data in your discussions to align partners to drive awareness across the wider business and influence decision making.
Strategic problem solving abilities; you plan ahead of the curve, anticipate potential roadblocks and seek creative solutions.
While it’s not required, it’s an added plus if you also have:
Experience working with and creating cohesion between content and growth goals and have an understanding for how content can be effective in reaching different audiences across different channels
Understand the role of demand gen in a B2B/ sales environment and have worked with leaders and teams to impact MQL
SAO conversions
Experience working with US headquartered organisations with Tech and SaaS products within B2B
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
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