Head Of Brand Marketing

4 weeks ago

England, United Kingdom CARTO Full time

CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as Vodafone, IKEA, Decathlon, Coca-Cola and Mastercard to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning and much more.
With an exceptionally diverse team of 170 people spread across the US and Europe, CARTO (backed by Insight Partners, Accel Partners, and Salesforce Ventures) is changing how companies analyze location data, simplifying how it is done by leveraging modern cloud data warehouses. Redefining its category, the company has grown rapidly in recent years providing a compelling alternative to legacy GIS software.
To continue our growth, we are looking for a product & content marketing leader to ensure we take the right products to the right people with the right pricing and positioning. You’ll have a passion for technology and data to translate the value of our cloud-native spatial analytics platform to our target buyer personas in the large enterprise sector -positioning our product and our brand as the leading solution for geospatial analysis in the cloud. Reporting to the VP of Marketing, the ideal candidate will possess a blend of technical and business acumen, strategic vision, and a deep understanding of product marketing for B2B SaaS companies.
This position can work from our offices in Madrid, with our hybrid team based in London, or as remote in the US (East Coast).
Own the relationship between our product, sales, and marketing teams, taking the product roadmap to market, and driving pricing and packaging.
Scale the impact of product and content marketing - leveraging partner teams, and ensuring the function is optimized for future growth.
Source, analyze, and communicate customer and market intelligence so product, marketing, and sales teams are armed to make the most informed decisions in their respective areas. Stay abreast of industry trends, market dynamics, and competitive landscape, and conduct market research, customer surveys, and competitor analysis to identify opportunities and threats.
Author the customer journey and build the core assets for each stage to tell the product story - case studies, win wires, demos, webinars, sales decks, and more.
Analyze campaign performance, and customer feedback, to identify areas for improvement.
Play a key part in developing our community of Data Scientists and Developers - working with our field CTO and brand marketing leader.
Strategic Thinker: ability to think strategically and translate business objectives into actionable marketing plans.
With a deep understanding of enterprise software environments, especially Cloud/SaaS analytics/Data warehouse and Business Intelligence solutions, applications & technologies including BigQuery, Snowflake, Redshift, and Databricks.
Commercial acumen: you are deeply data-driven and care about what moves the needle for pipeline creation, rather than focusing on vanity metrics.
Thirsty to learn about the Location Intelligence and Data Analytics space: constantly gaining intelligence on existing and new competitors, eager to consume podcasts and webinars, or read relevant reports to keep your finger on the pulse of our industry and the enterprises we sell to. Minimum of 8+ years of relevant work experience - across product management, consulting, marketing, or strategy roles, with 4 or more years in product marketing.
Proven track record in B2B SaaS product marketing, ideally within the data analytics or cloud technology space.
Strong project management skills with the ability to lead cross-functional teams.
An eye for design and brand guardianship.
Competitive compensation.
Flexible work hours in a focused but casual environment.
Private medical insurance.
A big vision: to help the world use location-based data to make better decisions. At CARTO we believe that professional development happens through teaching and learning from your peers and managers. A diversity of identity, perspective, and experience makes us stronger. To learn more about us, please visit our blog or follow us on Twitter (@carto) or Instagram (@cartohq). LI-Remote
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