CRM Business Manager

3 days ago

London, United Kingdom Salt Full time

CRM Marketing Manager London 3 days per week
A fast-growing entertainment and experiences brand is looking for a CRM Marketing Manager to build and own its CRM function from the ground up. This is an opportunity to shape a high-performing CRM ecosystem for a company known for immersive, storytelling-led events with a rapidly expanding UK and international footprint.

You will develop the CRM strategy, build automated journeys, drive segmentation, and deliver campaigns that convert, retain and inspire.

Build and scale the CRM function, starting with email and expanding into SMS, loyalty and multi-channel automation
• Own the CRM campaign calendar and create compelling, commercially-led content
• Partner with creative teams to bring high-quality storytelling into CRM communications
• Manage segmentation, reporting and performance insight, with a focus on incremental uplift
• Own the CRM platform (Klaviyo) and build sophisticated flows and reporting

4+ years’ experience in CRM, lifecycle or retention marketing (DTC, ecommerce or hospitality a plus)
• Strong copywriting and creative instincts
• Analytical mindset with experience in A/B testing and CRM performance reporting
• Comfortable building processes, automation and CRM strategy from scratch

Up to £58,000 depending on experience
• Hybrid working and a London HQ
• The chance to build a CRM function from zero to best-in-class
• A creative, fast-paced environment in a rapidly scaling entertainment business

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