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Head of Marketing
3 months ago
Asobbi are delighted to be working with a rapidly growing global player within the Infrastructure as a Service (IaaS) industry, specializing in providing High-Performance Computing (HPC) solutions to enable Artificial Intelligence (AI) and Machine Learning (ML) workloads.
Job Overview:
As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that drive lead generation, customer acquisition, and brand awareness. You will lead a talented team of marketing professionals and work closely with the sales, product, and customer success teams to achieve our business objectives. This role requires a data-driven mindset, a deep understanding of the IaaS industry, and a proven track record in generating high-quality leads through innovative marketing campaigns.
Key Responsibilities:
- Strategic Planning: Develop and implement a robust marketing strategy focused on lead generation and customer acquisition.
- Campaign Management: Oversee the creation and execution of multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, and events.
- Team Leadership: Lead, mentor, and grow a high-performing marketing team. Foster a collaborative and results-oriented team culture.
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies.
- Brand Management: Enhance brand awareness and positioning within the IaaS market. Ensure consistent brand messaging across all channels.
- Content Development: Create compelling and targeted content, including white papers, case studies, blog posts, and webinars, to attract and engage potential customers.
- SEO/SEM: Optimize the company's website and online presence for search engines. Manage pay-per-click (PPC) advertising campaigns.
- Analytics and Reporting: Track, analyze, and report on the performance of marketing campaigns. Use data to refine strategies and improve ROI.
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing goals.
- Collaboration: Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and ensure seamless lead handoff and follow-up.
