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Digital Marketing Officer

4 months ago

East Marden West Sussex, United Kingdom West Dean College Full time

West Dean College is internationally recognised as a centre of excellence for art, design, craft, and conservation education. We are making bold and ambitious moves as an organisation with the expansion of our portfolio, the redevelopment of our estate and our strategic push on diversity and sustainability.
Our programmes are delivered across two sites in the UK - West Dean, the idyllic Grade II listed rural campus in the stunning South Downs near Chichester (West Sussex), and our prestigious Chelsea Harbour site in the heart of London. Our schools of arts, design and conservation offer a broad range of world-leading courses. As a Marketing Officer at West Dean, you will play a pivotal role in crafting engaging marketing campaigns to build our brand and meet student recruitment objectives. You will assist the marketing team in developing and executing marketing strategies from captivating website content to innovative digital campaigns. You will have the opportunity to work across two incredible campuses located in Sussex and Bloomsbury London, collaborating with a talented team and embracing the latest marketing trends.
Marketing Strategy Development
Assist the Marketing Manager to develop impactful marketing campaigns for student recruitment, aligning with enrolment targets and branding guidelines.
Support the implementation of departmental student recruitment strategies.
Content creation (design and web content)
Working with the Marketing Manager develop a comprehensive content strategy covering social media, web, email and relevant press content.
Identify, collect, and distribute content from across West Dean across West Dean that bring our brand to life and inspire, educate and entertain our community.
Craft compelling copy for various channels including websites, newsletters, and social media.
Update website content and optimize SEO to ensure maximum visibility.
Work with the Marketing Manager and Senior Marketing Executives develop the social media strategy and content. Help us connect with our community of followers, students and alumni, and support the student recruitment objectives.
Collaborate with internal teams to source content. Use your creativity to produce high-quality, visually appealing content for multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok; ensuring brand consistency across all channels. Develop multimedia content such as videos, graphics, and GIFs to engage audiences and tell compelling stories.
Track and analyse key social media performance, including key metrics such as engagement, reach, and conversion rates.
Email Marketing
You will create and deliver customer email campaigns to segmented audiences, ensuring our prospective students receive relevant and engaging content for the degrees and diplomas.
You will develop automated customer journey emails and mailings to enhance the user experience with our brand.
Working with the Marketing Manager and marketing team to develop a strategy for increasing newsletter subscribers.
Work with the marketing team to identify and share stories from across West Dean, writing press releases and researching relevant press, publications and organisations to share content with. By staying ahead of the curve, you will help elevate our brand's presence and reach
Respond to press requests in a timely manner, ensuring they provide high quality images and copy.
Research and contact influencers in the arts and craft world, building relationships for marketing purposes
Participate in events, workshops, and fairs to promote the short courses and engage with potential students and the arts and craft community.
Support the event planning and delivery of key recruitment events including Open Days and Open Evenings, Applicant Days and Graduation.
Market research
Using social insights to regularly and proactively spot content and campaign opportunities
Cultivate positive relationships with current and past students, encouraging word-of-mouth referrals and testimonials to enhance the college's reputation
Ordering of printed material, leaflets and flyers when required, ensuring content is relevant and current.
Coordinate and manage the West Dean image library (including any requests).
Create event and customer satisfaction surveys, as required.
To excel in this role, you should be a creative, innovative, and proactive individual, you will enjoy managing multiple projects, possess organisational skills, and be responsive to change.
Excellent command of English, spelling, and grammar
Confidence to suggest and present new ideas and marketing innovations
Ability to deliver high-quality work to tight deadlines across multiple projects
Keen interest in new marketing trends
Experience managing social media and creating social media content in a professional capacity.
Detail-oriented with a keen eye for visual storytelling and a commitment to quality and excellence.
Experience in videography and video editing
33 days holiday per year
Pension (we will match you up to 7.Life Assurance
Company Sick Pay
Employee Assistance Programme
Salary sacrifice schemes
Free on-site parking