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Field & Channel Marketing Coordinator

2 months ago

Solihull West Midlands, United Kingdom SOTI Full time

Title: Field & Channel Marketing Coordinator (UK Office based)

Work Model: Hybrid (3 times per week in the office)

Location: Solihull, UK

Our people are our most important resource. We’re looking for a Field & Channel Marketing Coordinator. You will be a high-impact member of the marketing team that assists and executes on strategy defined by the Senior Field & Channel Marketing Manager for Northern & Western Europe.

What You’ll Do

Marketing Programs

Assist and Work together with the Senior Channel and Field Marketing Manager for Northern & Western Europe to develop and implement regional marketing activity for Northern & Western Europe.

Responsibilities include:

  • Integrated and direct marketing activity directed at customers, prospects, distributors, and resellers
  • Execution of regional OEM marketing programs and events
  • Regional trade show and event management
  • Regional webinar content, schedule, and delivery working with corporate marketing
  • Content Review of collateral and presentation materials as necessary
  • Regional sales enablement

Digital Marketing

  • Exhibit best practices in email marketing copy to drive revenue and customer acquisition
  • Manage demand generation aspects of localized websites and maintain regional micro sites as appropriate
  • Assist and Execute regional lead generation and nurturing campaigns, programs and events
  • Deliver ROI focused measurement reporting
  • Execute online media, email acquisition, affiliate marketing including Salesforce and Pardot as appropriate

Events/Tradeshows

  • Assist, plan and manage regional trade shows and events under the supervision of the Senior Field & Channel Marketing Manager
  • Represent field marketing at SOTI events as needed
  • Dispatch of SOTI booth assets to key regional events and oversee their setup
  • Maintain SOTI website and/or regional microsites with upcoming event information

Public Relations

  • Work with Field Marketing Team to support local PR opportunities, press releases
  • Assist with the management of case study referral program

Channel Engagement & Development

  • Assist sales team in the development of actionable, measurable programs for the recruitment of new resellers
  • Assist and Execute on programs designed by Senior Field & Channel Marketing Manager to help develop existing reseller business and support co-marketing activities
  • Work with sales team and resellers in supporting local shows, lunch-and-learns, etc.
  • Assist with the rollout out of channel sales training programs as necessary
  • Coordination of regional channel communications

Budget Management & Planning

  • Assist in developing annual and quarterly regional field marketing plan that aligns with regional sales, corporate marketing, and overall corporate objectives
  • Assist with the planning and reporting of regional marketing budget, accrual and expenditure within region
  • Create all PO’s in line with agreed budgets and submit to corporate for approval as per P.O. process
  • Measure key performance indicators of regional marketing activities with monthly and quarterly roll up

Qualifications

  • Native English Speaker
  • Additional language is a big a plus (such as Dutch, French, Norwegian or Swedish)
  • 1-3 years of marketing experience including in-depth knowledge of all marketing mediums and integrated campaign management
  • Experience implementing field marketing plans, especially events, that include measurements of success
  • Proven, effective communication skills, both verbal and written
  • Strong project and collaboration skills

Demonstrable capabilities of building project plans and managing them through to successful completion

  • Proven track record of exceeding targets and meeting deadlines under pressure
  • Self-motivated, can-do attitude with a strong team focus and customer service towards internal and external parties
  • Be a fast learner; open to learn and build expertise in supporting tech systems, such as Salesforce, Project Management tools

A valid driver’s license and availability to travel nationally and internationally