Marketing Lead
5 days ago
Samsung’s Omni Channel Marketing team is committed to activating the best execution for all MX products (mobile, tablet, wearables, audio, computing and accessories). The Omni Channel Marketing team for MX are responsible for leading the channel partner marketing relationships and end to end execution across all owned and paid touchpoints. By ensuring we commercialise our marketing, deliver execution leadership and drive innovation, we continue to defend our stronghold in the UK market.
We are looking for a highly commercial leader to lead the Omnichannel Marketing team across Retail & Distribution. You will have a strong understanding of annual planning, contract negotiation, return on investment, profit focus and tier one brand channel execution. Tenacity, drive and creativity to grow the MNO, Retail and Distribution B2B channel partners via growth opportunities and deep collaboration
Partner with Sales leadership to hit sales goals in both the short and long term
Lead a team of 4 that will be the day to day contact point for the partners and sales counterparts within the portfolio with end to end responsibility for the smooth running of these partnerships across all aspects including marketing, operational processes, Marketing insights & reporting and any other contractual obligations
Control, optimize and develop multi-channel marketing investments for your relevant categories across the available budgets that are measurable and aligned to the teams ROAS principles.
Work collaboratively with all internal partners to activate “best-in-class” partner execution for all major MX product launches and in lifecycle activation in line with UK strategy and Key Performance Indicators
In conjunction with the Head of Omni Channel Marketing– co-own and lead the governance and execution of channel partner launch and promotional plans ‘play backs’ and ‘wall walks’ to the wider business and MX LT.
Partner with creative teams – internal partners and / or partner agencies for projects and staffing services
Embraces invention without precedence while leveraging proven approaches Identifies & assesses risks quickly, building contingency plans to mitigate or manage them
Recognizes and solves for often opposing priorities, evaluates and presents trade-offs Lead or co-lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and HQ partners
Marketing background, ideally B2B with a vendor in the same role or marketing role within a retailer/network operator/agency
~ Must be able to demonstrate experience across the marketing mix – ATL& BTL
~ 360 marketing experience, with a focus on digital (and clear understanding of digital marketing metrics)
~ Commercial ‘know how’ to produce a business case to a senior audience, justifying ROI on marketing spend
~ Strong negotiating and relationship building skills
~ 360 marketing experience, with a focus on digital (and clear understanding of digital marketing metrics)
~ Experience of managing marketing budgets
~ Ability to seek out and build relationships with multiple internal and external stakeholders in order to successfully deliver on key projects
~ Must be able to multi-task and project manage large & sometimes complex activities
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