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Head of Business Development and Marketing

3 months ago

London, United Kingdom Dentsu Aegis Network Ltd. Full time

Head of Business Development and Marketing page is loaded Head of Business Development and Marketing Apply locations London time type Full time posted on Posted Yesterday job requisition id R1066812 As Head of business development and marketing, your role is to oversee the strategic planning, development, and implementation of our business development and marketing projects for dentsu sports International across the EMEA region. This will include managing a team of expert professionals to help to implement and deliver the plans set out.

This role will require strong leadership skills, excellent communication capabilities, and the ability to work collaboratively with internal and external stakeholders. You will be responsible for the professional development and building a team of young, dynamic professionals and the nurturing of a culture that encourages excellence, dynamism, expertise and curiosity.

You will be a champion for the MKTG values, culture, and our mission to help brands move at the speed of fans to drive our differentiation in the marketplace. The aim of the business is to be the go-to agency for fan knowledge/understanding and recognized as being the benchmark for strategic and creative ways to target and engage with fans.

You will drive the collective new business and marketing efforts of the dentsu sports international team in EMEA and also work closely with other key DSI stakeholders to drive new logo growth globally. This will include a focus on the team's understanding of collaboration and moving as one across verticals and an exceptionable understanding of our capabilities, services, and expertise to create opportunities for growth.

Job Title:

Head of Business Development and Marketing

Job Description:

Why this job is for you…


We think that a brand is at its best when it’s putting it’s promise into action, so we help brands connect with people by harnessing the power of sports and entertainment through shared experiences.

We know that the way fans engage with their passions is an evolutionary process. It changes fast – and brands in sports and entertainment can be left behind if they are not evolving.

At dentsu Sports International we leverage deep fan insights, combine that with our talented network of seasoned & creative team members to create impact between properties, personalities, fans & brands.

In short, we help brands move at the speed of fans.

Why dentsu Sports International is the right place to do it

We’re a global sports and entertainment agency, part of the dentsu network, that believes those who do it best don’t buy attention. They earn it through:

  • a deep understanding of consumer subcultures and communities
  • creating culturally relevant marketing platforms that consumers want to spend time with
  • building ideas born for brands but designed for fans

We’re built to deliver these three things across our departments – Sponsorship and Consulting, Content and Communications & Guest Experiences - to produce real business and brand value.

By joining DSI, you’ll become part of a team of disciplined but daring people that truly care for what we do and for each other.

What we’re looking for

As Head of business development, your role is to oversee the strategic planning, development, and implementation of our business development and marketing projects for dentsu Sports International across the EMEA region. This will include managing a team of expert professionals to help to implement and deliver the plans set out.

This role will require strong leadership skills, excellent communication capabilities, and the ability to work collaboratively with internal and external stakeholders. You will be responsible for the professional development and building a team of young, dynamic professionals and the nurturing of a culture that encourages excellence, dynamism, expertise and curiosity.

You will be a champion for the MKTG values, culture, and our mission to help brands move at the speed of fans to drive our differentiation in the marketplace. The aim of the business is to be the go-to agency for fan knowledge/understanding and recognized as being the benchmark for strategic and creative ways to target and engage with fans.

You will drive the collective new business and marketing efforts of the dentsu sports international team in EMEA and also work closely with other key DSI stakeholders to drive new logo growth globally. This will include a focus on the team's understanding of collaboration and moving as one across verticals and an exceptionable understanding of our capabilities, services, and expertise to create opportunities for growth.

Put simply – you will help grow dentsu Sports international through proactive new business and cutting edge marketing to help us achieve our medium and long term strategic plan.

What you will be doing each day

  • Own the new business process and pipeline across all DSI businesses in EMEA
  • Work with Senior Leadership to drive forward a proactive new business plan.
  • Generate significant new logo growth opportunities in the marketplace.
  • Develop relationships within the dentsu network to generate leads and conversations around sports + entertainment.
  • Lead on outbound prospecting to drive pipeline.
  • Build a network of contacts internally and externally to drive significant logo growth.
  • Project manage and/or support the development of creative content, case studies and credentials.
  • Own the DSI marketing plan and output, including social, website, events, awards, conferences, communications and how this flows into new business
  • Work with leadership on developing and delivering our communications strategy, managing the marketing and content calendar and timelines.
  • Be an active part of a community of marketing professionals within the global MKTG Sports + Entertainment network.
  • Proactively identify opportunities for improvement and actively develop new processes.
  • Manage the team to deliver appropriate metrics, campaign performance, optimise content and report preparation.

What you will have done so far

  • At least 10 years’ of experience in a new business and/or a marketing role
  • Have experience in managing large scale RFPs as well as smaller more agile new business approaches
  • Demonstrated an ability and flexibility to flourish in a multi discipline role
  • Be able to show a clear understanding of the marketing needs of an agency business and a track record of making a brand stand out from the crowd
  • Ability to manage long-term projects while being able to respond to real-time events and work under tight deadlines
  • Ability to conceptualise, articulate, and package ideas that are clear and strategically sound
  • Affinity to work collaboratively, influencing key stakeholders and managing relationships across the organisation
  • Proven ability to deliver persuasive and compelling presentations to senior brand clients.

Location:

London

Brand:

Mktg Sports

Time Type:

Full time

Contract Type:

Permanent

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next. 

An invitation to… team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way

An invitation to… be a force for good. Sustainability is vital to our business and an important area of focus for our clients. We are leading the way for our industry as we discover new ways to help build a more sustainable planet.

An invitation to… dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

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