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Executive Brand and Marketing Assistant

4 weeks ago

London, United Kingdom Naji Basma - Content Creator Full time

The Role: Executive Personal Assistant & Social Media Talent Manager (Focused on sales & company internal operations with an AI-Driven Workflow)
Employer: Naji Basma — London-based fashion / lifestyle content creator + founder of upcoming fashion brand FIELDS

Type: Full-time (~30+ hours per week) - Freelance or employment dependant on individual

North London (hybrid: On-site + Remote) ** MUST be able to travel to North London area easily**

Start: ASAP

Compensation: Competitive base (DOE) + performance incentives / commission options

I’m looking for an exceptional Executive PA to join my core team and help drive the next stage of growth for my content-creation business and the launch of my fashion brand, FIELDS .
You’ll act as my sales and operations engine, managing inbound brand leads, negotiating deals, handling outreach, maintaining our management systems, and supporting me in both business and personal operations.
You’ll work closely with me day-to-day, helping to scale two growing brands using smart systems, automation, and creativity .

Must have experience or considerable understanding in talent management
Conduct monthly/quarterly outreach to new brands and agencies for paid and gifting opportunities.
Use internal AI tools I have created for pricing, contract checks, and communication drafting.
Project & Database Management
Maintain all business trackers on Google Sheets (sales pipeline, deliverables, posting, affiliate logs, inventory).
Ensure briefs, invoices, and usage data are correctly logged and up-to-date.

Manage iCloud / Google Drive / Dropbox folder structures, back-ups, and archives.
Keep all documents, assets, and legal files organised and accessible.

Issue invoices, chase payments, reconcile in Xero , and upload receipts via Hubdoc .
Resale & Office Ops
Shoot and list products on Vinted / Depop / eBay , manage messages and shipping.
Keep product inventory organised in the office.

link products, post updates, and track performance.


Handle everyday logistics — bookings, errands, travel, online orders, doctor appointments, etc.
Occasionally assist on-site during shoots or events.

FIELDS Brand Support
~ Early-stage admin, supplier research, sample tracking, and production coordination as the brand scales.


Sales-savvy — confident negotiating, following up, and building relationships (selling and understanding the landscape of an industry + ability to build client rapport must come very naturally ).
Organised and reliable — keeps everything running smoothly without supervision.
Comfortable with AI — uses tools like ChatGPT or workflow automations to speed up and improve work.
Experience in influencer marketing, talent management, or fashion/lifestyle brands - with an extremely natural & proficient ability in sales (face to face or digital).
Understanding of social platforms, deliverables, and brand partnership workflows.
Familiarity with Xero / Google Sheets / Hubdoc / LTK / Vinted / Depop / Ebay.
Familiarity with using / posting on / managing social media platforms, like Instagram, TikTok, YouTube, Pinterest, and newer emerging platforms.
Bonus: fashion, textiles, or creative production background. Computer engineering or experience in AI.

You’ll gain direct mentorship, real responsibility, and the opportunity to help shape how a creator brand and fashion label grow from the ground up.

Compensation & Growth
Competitive base salary (commensurate with experience).
Options for quarterly performance bonuses or commission on closed brand deals.
Future role expansion into senior operations, partnerships, or brand management as we scale.