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Digital Strategist

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Slough Berkshire, United Kingdom Neko London Full time

Amazing opportunity for a Senior Strategist at a leading global FMCG brand based in Slough.

This role will require the Senior Strategist to work across a portfolio of brands to help to elevate their social and digital presence. You will be leading the global social strategy for one of the world’s most iconic brands in sexual wellness and health, and will be developing social and digital strategies for a wide variety of home care brands in the UK and EMEA. You will have a key role to play in finding audience insights, developing smart channel thinking, and driving more engaging, effective and culturally connected work. You will be working collaboratively with clients, our creative teams and partner agencies. You’ll also be an active contributor to the global strategy team

This role will sit as part of an in-house studio consisting of PMs and creatives, and will be part of their growing global strategy team, reporting to the Global Executive Strategy Director.

Day to day responsibilities for this role will include:

  • Developing and nurturing the brand’s social strategy, so that it’s culturally resonant with all the audiences it needs to reach
  • Developing influencer and creator strategy
  • Identifying opportunities for groundbreaking culturally responsive creative work by unearthing fresh audience insights and trends
  • Sharing insights, best practice and learning with local social teams
  • Developing out digital and social strategies, considering the best way to nudge hearts, minds and sales
  • Evaluating and optimising digital campaign performance in flight and post hoc
  • Sharing best practice and learning with the global strategy team

Experience that will be helpful in this role. Strong experience in developing social strategies across organic, paid and influencer. Strong experience of using data driven social and cultural insight to inform planned and reactive content. Strong leadership, and client communication experience. Experience of evaluating and optimising social activity and digital campaigns. Experience of developing cross channel digital strategies and customer journeys. Experience of working in integrated agency teams.