Social media Senior Journalist

CONTRACT TYPE: Permanent, Full-time
BBC News
We're happy to discuss flexible working. Flexible working will be part of the discussion at offer stage.
Join BBC News’ Growth team to help shape our digital strategy at weekends. As a Senior Journalist, you’ll use audience insights and optimisation techniques to ensure our journalism reaches the widest possible audience. This is a 4-day, 10-hour shift pattern, working every Saturday and Sunday.
This role offers the chance to influence BBC News’ weekend output, work with talented colleagues across the newsroom (e.g. in the Planning, Curation and Social News teams), and develop your expertise in audience growth strategies. Research, compile and share team emails on Fridays, Saturdays and Sundays.
Work with planning and commissioning teams on weekend content.
Provide real-time insights and optimisation advice during weekend shifts.
Analyse weekend content performance and share actionable feedback with editorial teams.
Collaborate across BBC News to strengthen our digital proposition and reach.
Proficiency in online analytics tools (e.g., Chartbeat, Telescope, Piano, Newswhip, News Dashboard) and an ability to translate data into editorial action.
Editorial experience and understanding of content production, formats, user needs, and newsroom workflows.
Excellent communication and persuasion skills, including presenting to journalists at all levels.
Commitment to a collaborative, respectful and inclusive workplace culture
Experience with SEO and social media optimisation strategies.
Knowledge of emerging digital trends and platforms.
Experience in training or mentoring colleagues on digital best practices.
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
and if applicable to the role, Safeguarding and Adverse media/Social media checks. For any general queries, please contact: bbchr@bbc.co.uk
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.