Technical Digital Analyst- Marketing

2 days ago

Nottingham, United Kingdom Rethink Full time

Technical Digital Analyst- Marketing

3-month contract initially

Hybrid- Nottingham

INSIDE IR35

I am currently recruiting on behalf of a leading Retailer in Nottingham for a Technical Digital Analyst with a background in AdTech/MarTech/Marketing to join a Digital Analytics team

This role reports to the Digital Analytics Manager in the Digital Analytics team. The organisation aims to create the most compelling omnichannel beauty and health experience in the UK. You will support this by designing and delivering analytics data collection strategies that give teams data for analysis of customer acquisition through marketing and advertising platforms, customer behaviour, conversion, and commercial performance, as well as supporting MarTech personalisation objectives.

Summary of the role:

  • Ownership of the development and maintenance of our digital data collection methodologies.
  • Be the technical bridge between non-technical stakeholders and technical teams, eliciting and interpreting business objectives into analytical requirements and technical designs.
  • Design and deploy scripts and tags on the web, native apps and adaptive app pages via tag management systems, or by working with development partners.
  • Create automated testing methodologies to ensure data is captured consistently, is always present and accurate, and we are alerted to changes before they become significant or lengthy issues.
  • Hand over solutions back to analytics team members and wider digital analytics users to ensure they get value from the created data.
  • Collaborate with a wider team, including external partners, to coordinate the delivery of work.

We are looking to engage with a Technical Digital Analyst with the below experience:

  • 3+ years’ experience working with Digital Analytics tools and associated data collection, such as Google Analytics, Adobe Analytics, Amplitude.
  • 3+ years’ experience deploying marketing and advertising tags, such as Google Ads, Meta, AWIN, Criteo
  • 3+ years’ front end development experience working in JavaScript, HTML, CSS.

The organisation offers hybrid working, they would like you to be onsite 1-2 days per week in their head office in Nottingham

3 Month initial contract with a view to extend

The role falls inside of IR35 so you’d need to work via an umbrella company

Please apply now to be considered or email me your CV to katie.mcgovern@rethinktalent.io

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