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Head of Product

1 month ago

Salford, Salford, United Kingdom ENGINEERINGUK Full time
Head of Product - Go To Market (GTM) - Sport

Job Introduction
The BBC is seeking a Head of Product - GTM - Sport to lead the go-to-market (GTM) product strategy, planning, and execution for our Sports digital products. As a key leader within the Product Management Group, this role will shape exceptional GTM initiatives that drive measurable business impact.

From the World Cup to the Summer and Winter Olympics, The FA Cup, 6 Nations and Wimbledon - BBC Sport is at the heart of the world's major sporting events. You will be responsible for getting this portfolio to our audience via our digital products. Working collaboratively with product, marketing, content, editorial, technology, internal/external communications, distribution, and commercial, you will ensure our go-to-market strategy is innovative, scalable, and seamlessly integrated.

The location of the role is flexible and could be either Salford or London (Flexible/Hybrid)

Main Responsibilities

  1. Strategic GTM Planning
    • Collaborate with cross-functional teams (e.g. product, editorial, marketing, content, technology, internal/external communications, distribution, commercial) to define the GTM strategy for product launches and ongoing growth for a brand.
    • Align product positioning, messaging, and market strategies with audience and internal user needs, as well as business mission and objectives.
    • Identify key market segments, personas, and use cases to prioritise go-to-market efforts.
  2. Product Launch Leadership
    • Own the end-to-end product launch process for a brand, ensuring all teams are aligned and equipped for successful execution.
    • Develop detailed, brand-focused launch plans, timelines, and success metrics in collaboration with editorial, marketing, and operations.
    • Act as the central product point of contact for cross-functional coordination during go-to-market milestones.
  3. Market and Competitive Analysis
    • Conduct ongoing research into market trends, customer insights, and competitive dynamics to inform product positioning and differentiation.
    • Work with other leaders in the product management team to ensure that key stakeholder feedback, market data, and user insights influence the product roadmap.
  4. Product Marketing and Support
    • Partner with design and marketing to create compelling collateral, training, and tools that effectively communicate product value propositions to internal and external users.
    • Conduct workshops, webinars, and training sessions to ensure editorial teams or other internal users understand the benefits of a particular capability or feature.
  5. Performance Monitoring and Optimisation
    • Define success metrics for GTM initiatives (e.g. adoption, customer retention) and continuously track performance.
    • Gather feedback from users, marketing, editorial, and content stakeholders to identify friction points in the GTM process and drive iterative improvements.
    • Ensure post-launch reviews are conducted to learn from successes and failures.
  6. Cross-Functional Collaboration
    • Serve as the connective tissue between product, marketing, content, editorial, and customer services teams to drive alignment.
    • Influence product roadmaps by sharing insights from user interactions, market research, and GTM results.
  7. Customer-Centric Advocacy
    • Ensure user (external and internal) insights are at the heart of every GTM initiative, emphasising real-world use cases and value creation.
    • Collaborate with customer services/audiences to identify reference users and success stories to drive adoption and credibility in the market.
  8. Evangelism and Thought Leadership
    • Act as a spokesperson for the product brand internally and externally, representing the voice of the customer in internal discussions and the voice of the company in external communications.
    • Partner with colleagues to contribute to strategy, including blog posts, webinars, and industry events.

Are You The Right Candidate?

You'll bring significant and demonstrable experience in product management, marketing, or a GTM-specific role, ideally in a fast-paced, tech-driven environment. Alongside this we'll be looking for:

  1. A proven experience in a dedicated sports product role, shaping digital experiences that drive fan engagement and business growth.
  2. Strong strategic thinking and business acumen with a focus on driving measurable results.
  3. Excellent communication and storytelling skills to articulate product value to both internal teams and external customers. Strong executive presence.
  4. Proven ability to collaborate across functions and influence without direct authority.
  5. Analytical mindset with experience in defining and tracking success metrics.
  6. Customer Focus: Deep understanding of customer needs, behaviours, and decision-making processes.
  7. Execution Excellence: Track record of leading successful product launches and scaling GTM initiatives.
  8. Tools Proficiency: Familiarity with tools like Salesforce, HubSpot, or other CRM and marketing platforms, as well as product analytics tools like Mixpanel or Amplitude.

Attributes of a Successful GTM Product Leader:

  1. User-obsessed: Relentlessly focused on understanding and solving user problems.
  2. Collaborative: Thrives in cross-functional environments, breaking down silos and fostering alignment.
  3. Results-driven: Balances strategic thinking with hands-on execution to deliver measurable business impact.
  4. Adaptable: Comfortable navigating ambiguity and adjusting strategies in response to market feedback.
  5. Evangelistic: Inspires internal teams and external audiences with a compelling vision for the product.

Job Package

Band: F
Contract type: Permanent
Location: Flexible/Hybrid (Based: London or Salford)
Career Path Framework job pay range: up to £150,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

About the BBC

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

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