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Brand Content Lead

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United Kingdom Motorpoint Ltd Full time €30,000 - €35,000

We are Motorpoint, the UK’s leading omnichannel car retailor of nearly new cars. We have ambitious plans to make car buying as easy as possible in whatever way our customers want. Online? In store? You will be joining Motorpoint during a very exciting time, as we are undergoing a massive digital transformation and are continuing to expand across the UK. We believe that by creating a fantastic place to work for our colleagues, we will create the best possible experience for our customers and that will fuel the growth of our amazing business and the careers and opportunities for our colleagues.
Job Title : Digital PR Lead
Location : Hybrid (Manchester/Derby)
Motorpoint operates in a content-rich and highly competitive market. As the Digital PR Lead, you will work closely with and report into the PR Manager to build the website's profile and authority.
The role will see you responsible for helping to develop DPR strategies to continue building online coverage, following recommendations from the SEO and brand teams.
Ideal candidates will have 2-3 years’ experience in one or more digital PR roles and will be confident researching, planning and executing DPR campaigns and tactical link building projects.
Own elements of the offsite digital activity for Motorpoint Group as part of the SEO team, including Motorpoint, Sell Your Car and Auction4Cars, including DPR campaigns and tactical link building projects

~ Work closely with the PR Manager, SEO and brand teams to develop and execute an impactful DPR strategy routed in data & insight, competitors and business priorities. Experience utilising a broad range of link building tactics to drive results, including case studies, educational link building and link reclamation

~ Own and manage smaller campaigns and activity end-to-end, holding responsibility for project delivery. Including, briefing in and managing creative and development resource to help bring campaigns and concepts to life

~ Help to manage the Motorpoint press office, supporting with a broad range of activity, including in-bound media requests, newsjacking opportunities and thought leadership

~ Work with the brand team to provide support for wider initiatives, including campaigns and new store openings

~ Work alongside third parties and help to manage additional resource / freelancers, where appropriate.

2-3 years’ experience across digital PR, or similar experience within a PR comms role.
~ A proven track record delivering effective outreach, campaigns and tactical digital PR work.
~ Have a working understanding of SEO and the part offsite authority plays in delivering search performance.
Successful track record of establishing relationships with external media, partner websites and webmasters.
Paid time off every month to do something that makes you happy
~31 days holiday plus days off for your birthday, getting married or moving house
~ Additional holidays for length of service
~ Long service awards
~ Staff discount on cars and finance options
~ Discounts & cash back at hundreds of high street retailers & restaurants through our “My M.O.T” platform
~ Cycle to work
~ Pension
~ Enhanced Parental Leave
~ Employee Assistance Programme (EAP)
~ Vocational and personal development training courses
~ Sharesave scheme (SAYE)
~