Marketing Measurement Consultant
3 days ago
A sports entertainment and gaming business is looking for extra resource within their marketing function.
They currently capture a lot of data, and have newly set up reports and models, but they require an extra person in the team who understands how to connect the output, data, and context together to bring forward usable insights.
Responsibilities
- Analyse reports and models, including using your knowledge of MMM to assess impact of marketing efforts
- Creation of a compelling marketing narrative to be delivered in regular management reports
- Liaise with various senior stakeholders across different company divisions, delivering marketing insight as requested
Requirements
- Strong competency in quantitative marketing measurement techniques
- A commercial understanding of data, with an ability to draw out insight and create an accurate performance narrative
- Excellent stakeholder management, working within a large organisation, dealing with different divisions
Other Details
- Start date: ASAP
- Duration: 4 weeks minimum, with potential to extend
- Day Rate: £500 - £800 dependent on experience level
- Location: Mostly remote, with willingness to be in person for some scheduled meetings
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