Senior Marketing

3 weeks ago


Maidenhead Berkshire, United Kingdom Dignity Full time €130,000

Group Brand & Digital Marketing Director
Group Brand & Digital Marketing Director
Full-Time, Permanent
Maidenhead, Berkshire (Hybrid Working – 3 days in office)
At Dignity, we're not your average end-of life service provider; Our core mission is helping people say their goodbyes, remember, and celebrate lives with moments of closure and connection. we adapt to changing needs, a cross our rich range of funeral services including funeral plans and memorialisation and their digital delivery. Reporting directly to our Chief Commercial Officer, you will spearhead the strategic vision for our Group Brand and Digital initiatives. Your mandate will include crafting innovative strategies, driving development efforts, and executing comprehensive plans to enhance our brand presence and digital footprint.
In this pivotal role, you will be tasked with orchestrating the full spectrum of activities, ranging from formulating digital and brand strategies to fine-tuning growth blueprints and fostering robust consumer connections.
This position offers a distinct and dynamic opportunity to shape both our Digital and National Brand strategies, culminating in measurable gains across our product portfolio and customer offering.
Development and ownership of Digital and Brand Strategies to drive acquisition and growth.
Building national brand equity and driving sales conversion through earned and paid media channels and ownership of onsite conversion.
Developing and optimising Group social channel strategy including content generation.
Collaborating with the broader marketing team to ensure consistency and scale.
Measuring and analysing campaign data to assess successes, return on investment and identify areas for innovations and improvement
National brand and digital performance marketing experience
️ Experience of successfully building, implementing and maintaining large scale brand change programmes
️ Exceptional partner management skills and exposure to senior leadership teams
️ Strong critical thinking and data-driven decision-making skills
If you are interested in learning more about Dignity, please feel free to visit our website at Alternatively, to be considered for this role, please submit your application via the ‘apply’ button, where a member of our resourcing team will review your application.
Please note that this role is subject to meeting regulatory requirements. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).
Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit& Proper Policy). Equality, Diversity and Inclusion Statement
Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.
to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.



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