Paid Media and Acquisition Executive

2 days ago

London, United Kingdom Rough Trade Full time

Role: Paid Media and Acquisition Executive Location:  Hybrid remote. Three days in the London office per week.
Contract:  Permanent
Basis:  Full-time
Reporting to:  Global Head of e-Commerce

The results-driven Paid Acquisition Executive will deliver our paid media, referral, and affiliate marketing initiatives. They will have a deep understanding of digital acquisition strategies, a data-informed mindset, and a passion for music and culture. This role will be critical in driving customer acquisition, revenue growth, and brand visibility through paid channels.

Campaign Management: Develop, execute, and optimize paid search and social campaigns across platforms including Google Ads, Meta Ads, and other emerging platforms such as TikTok, Spotify ads etc.
Manage and grow Rough Trade’s affiliate and referral programs to maximize ROI and reach.
Performance Analysis: Continuously monitor campaign performance, analyse KPIs, and generate actionable insights through regular reporting.
Work closely with brand, creative, and e-commerce teams to ensure paid efforts align with broader marketing and business goals.
Growth Strategy: Proactively identify new opportunities, trends, and technologies to enhance campaign performance and drive customer acquisition.
Industry Trends: Stay informed on the latest digital marketing trends, platform updates, and best practices.
Brand awareness: Responsible for brand recognition and acquisition through paid media.
Manage and track media spend to ensure budget efficiency and performance targets are met. Own acquisition forecasting, target-setting, and reporting to the Global Head of e-Commerce, ensuring budgets deliver against growth and ROI goals.
Working alongside the CRM team on retention and lifecycle campaigns to ensure alignment with acquisition goals.
Assist in developing and refining attribution models and testing frameworks to measure the incremental impact of acquisition activities.
Work with agencies and contractors as needed, making sure they're performing well and maximising ROI.

Proven experience in managing paid digital campaigns across Google, Meta, and other major ad platforms.
Commercial acumen - ability to link paid spend to revenue growth, not just traffic.
Experience with affiliate marketing and referral program tools/platforms.
Experience with handling data and data processing tools (e.g. Excel, Google Sheets, Airtable, Channable).
Understanding of data privacy and compliance with a particular focus on GDPR.
Strong analytical skills and familiarity with tools like Google Analytics, Meta Ads Manager, and Excel/Sheets.
Excellent communication and project management skills.
Passion for music and alignment with Rough Trade’s brand values is a plus.

At Rough Trade, we value diversity and inclusion across everything that we do. com/jobs/6453261-paid-media-and-acquisition-executive

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