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Brand Marketing Manager Local Brands
4 months ago
Location: London, England, United Kingdom (Hybrid - 2 days onsite)
Working in partnership with our client, the Brand Marketing Manager will serve as the custodian of our client’s brand. The primary role is to develop and uphold the brand's image, personality, and promise, ensuring consistency and resonance with their target audiences. You will be responsible for designing and implementing our clients’ content strategy across the relevant digital touchpoints and across the digital customer journey. You are an advocate for promoting positive sustainable behaviours and able to put a sustainability lens on the strategic and creative process.
You will be open and willing to attend Change the Brief training and soak up recommended research and reading about sustainability issues.
Reporting to our Strategic Digital Lead, the Brand Marketing Manager will have experience working in a similar role (B2B experience a must) and will be confident in leading brand content campaigns (paid and organic) across multiple digital channels. You will be adept at creating engaging digital content with a strong understanding of how to target key audience groups. You will be accustomed to analysing user data and making informed decisions that result in continuous improvement across our client’s owned marketing channels (email, website and social). You’ll be responsible for creating and developing written and visual content to engage and convert relevant audiences. You will be an imaginative copywriter with the ability to produce effective marketing collateral (email marketing, website landing page content and social media posts). You will work with the rest of our Digital Centre of Excellence and our client's wider marketing team to develop content for successful marketing campaigns that will increase the awareness of our client’s brand. You will be strategically minded when it comes to planning and executing digital campaigns, alongside analysing engagement data and identifying trends in customer interactions.
A passion for digital marketing and a solid understanding of how to connect with audiences via each digital channel.
Creating / Refreshing our client’s online presence for new products and services.
Identifying opportunities across the digital customer journey that is designed to improve customer experience and resulting in new leads and improved sales.
Provide content for timely, relevant communications through designated mix of channels and work with the Marketing Managers to optimise the effectiveness of these communications.
Evaluating and recommending new digital technologies that may be used for digital channel management efficiencies.
Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
The ability to strategically advice and influence on content creation.
Deep understanding of the digital marketing ecosystem and the role that each digital channel plays.
Business acumen and an understanding of budget management and forecasting when running digital marketing campaigns.
Developing social media strategies with the aim of increasing brand awareness and customer engagement.
Setting measurable goals for digital campaigns, measuring, and showing the ROI.
Oversee, plan and deliver content across different platforms using scheduling tools.
and experience of social media listening and sentiment analysis.
Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once.
Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel.
Potential overseas travel on adhoc basis.
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
Highly creative with excellent copywriting and visual marketing skills.
Events marketing experience.
Relevant digital marketing experience in a similar role.
LI-Hybrid ~LI-JS1
OLIVER believes that agencies work better inside a brand's organisation; Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
Be actively pro-inclusive and anti-racist across our community, clients and creations
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER.We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission,embedding sustainability into every department and through every stage of the project lifecycle.
All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
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Do you have experience writing and creating content? *
