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Senior Brand Manager

4 months ago

Maidenhead Berkshire, United Kingdom JACOBS DOUWE EGBERTS Full time

Three reasons you should be interested in our Senior Brand Manager role:
You'll build strong relationships with our strategic partners (Bosch, Costa and Cadburys) and your entrepreneurial flair will help take them to the next level.
Lead the Tassimo brand activity in the UK, including local brand communications, media strategy (with a digital focus) and help drive best in class activation both in-store & on-line.
Lead portfolio management on Tassimo and other key strategic brand initiatives to include pricing, promo & insights
You will oversee Tassimo performance tracking, turning data into actionable insights to help fuel Tassimo growth
The role will also require strong relationship-building skills to work with local (internal and external) and with our global brand teams and partners.
This role would suit someone with UK Marketing experience from an FMCG background with an excellent track record in Brand-building, Above the Line (ATL) and Below the Line (BTL) campaigns, and Innovation delivery. Commercial, Category and/ or consumer insight experience could be beneficial.
Growth mindset with great mental agility yet creative thinker
~ 5+ years of Marketing expertise is essential in all its dimensions, strategic and operational.
~ Ability to handle complex data and insights to drive brand strategy & track performance
~ Great pension, we'll double your contribution
Bonus
And all the coffee you could possibly drink
#LI-hybrid
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee. We are the world’s largest pure-play coffee and tea company, with a portfolio available in more than 100 developed and emerging markets and over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Tassimo, Jacobs, Senseo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 
We are fuelled by our purpose of Making Amazing Moments happen and our Vision to be the Most Chosen Coffee company in UK & Ireland. The Tassimo brand and our winning team, form a fundamental role in helping us achieve both.
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