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Senior Marketing Executive
4 months ago
Head of Speciality Marketing
Our client is a dynamic mid-sized fast-paced pharmaceutical company with international reach with multisites across the UK.
Base Salary: £80k to £90k DOE & competitive benefits package
Full time: Permanent
Hybrid: 3 days onsite, 2 days wfh
We are on the hunt for an experienced Head of Speciality Marketing. Your responsibilities will include developing and executing commercial launch plans and go-to-market strategies, managing market access, marketing, strategic pricing, NHSE engagement, and tender management. You will directly manage a Senior Brand Manager and influence Sales and Market Access activities, leveraging Omnichannel expertise for enhanced customer engagement.
Achieve sales and margin targets for the Specialty business unit through successful new launches.
Drive commercial launch excellence and growth of key brands/products in collaboration with sales, medical, portfolio, project management, and commercial excellence teams.
Provide leadership and development for the Senior Brand Manager.
Develop, implement, and evaluate marketing strategies and commercial plans for the portfolio, supported by financial analysis and planning to achieve desired ROI.
Plan, direct, and coordinate omnichannel marketing across the relevant portfolio.
Keep the organisation (UK/Global) informed and updated on strategic plans and execution performance.
Degree in Science, business, marketing, or related field.
Experience in UK Specialty / Biosimilar market in marketing essential and market access roles (experience in a sales role would also be beneficial).
Marketing, market access leadership experience.
Experience building commercial excellence discipline and processes that unlock value.
Thorough understanding of NHSE (and devolved nations) procurement and commercial contracting, including existing relationships with influential stakeholders.
Demonstrable experience of involvement in and understanding of NICE/SMC Technology Appraisals, including project management of stakeholders and agencies.
High competence in project and stakeholder management.
Key Performance Indicators
Net sales and margin performance against budget.
Brand performance relative to market and competition.
Marketing ROI.
Forecast accuracy (S&OP) for specified brands.
Pulse survey results for internal engagement.
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway.
