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Professional Services: Marketing and Communications
3 months ago
Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation and revenue to achieve business outcomes. Recognised as the #1 technology communications consultancy globally and by multiple client award wins over the years, we provide clients with insights-led, integrated communication and marketing solutions and experience across a number of technology categories.
As we continue to expand our offerings and strengthen our market presence, we are seeking a dynamic and visionary Executive Vice President (EVP) of Account-Based Marketing (ABM) to lead our ABM initiatives to new heights.
As the EVP of ABM at Hotwire, you will be a key player in shaping and executing our account-based marketing strategy. This senior leadership position requires someone who can navigate the intersection of creativity and data-driven decision-making to deliver exceptional results.
works closely with the CEO, UK, and the EVP of Reputation & Communications to shape and influence strategy and drive business performance.
Supports CEO in the UK Business planning cycle.
Leadclient portfolio, ensuring high quality delivery and performance.
delivers on financials (revenue, EBITDA, margin), client and employee satisfaction metrics, offer mix and geographical expansion of key clients.
Creates, oversees, and inputs into strategic account plans for clients, identifying new revenue opportunities and organic growth against identified targets.
Helps build a defined, differentiated ABM/MS proposition that aligns to the UK Hotwire proposition to create market opportunity.
Build and nurture net new business pipeline of opportunity.
Advocates for Hotwire, enhancing the brand reputation
Collaborates with UK directors and teams to deliver Marketing and ABM services, contributing to UK growth goals.
Works closely and builds relationships with existing comms clients and account teams to deliver game-changing Marketing Services and ABM programs.
Oversees and ensures effective execution of Marketing Services and ABM activities in the UK, working with Global teams where relevant.
Measures and reports on the success of campaigns & optimize approach based on real-time analytics and data.
operate with integrity plays a leading role in supporting the CEO to drive accountability; Leads ABM and Marketing Services professionals and cross-functional teams in the successful execution of offer strategies; provides clear guidance, sets expectations, manages resources, and supports team members in their roles.
Drives leadership, talent, and succession management activities. Along with the CEO, enabling a local and global view of our most critical talent and strengthening our leadership bench.
Coaches direct reports, driving a culture of strong leadership and line management coaching to provide current, candid, and "actionable" feedback to others.
Behaves famously and engages in industry events, marketing and PR as a credible thought leader.
Improves marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
Drives continuous improvement across the Marketing Services/ABM offer and processes.
We know that being the most inspiring consultancy you'll ever work with means we need to have strong client, business, and people leaders. My clients come to me for advice on their brands beyond the stated scope of work
I love digging into data and finding answers
I collect 'people' wherever I go and build strong networks
and that work/life balance is crucial.
Well-being allowance or private health care.
Freedom and support to be limitless within the business.
Sponsored sabbatical after 4 years’ service.
An exciting and rewarding long-term career, bringing constant challenge and fresh opportunities as you develop.
Fantastic benefits, including early finish Fridays, 25 days’ holiday and great team socials.
