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Senior Brand Manager

2 months ago

United Kingdom Randstad Full time €70,000

Senior Brand Manager Contract length: 3-6 months initially (permanent opportunity in the future)
Maidenhead (hybrid, in office 3 days per week)
From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply, my clients purpose is to make the world a better place by bringing life-changing health technologies to the people who need them.

To lead development of marketing strategies, including brand development and implement these strategies through campaigns, which maximise return on investment for the brand(s).
Define and develop marketing strategies & tactical plans to match the position of the brand in its life cycle and maximise potential.
Lead Brand Planning process in collaboration with relevant stakeholders and co-ordinate brand team to ensure effective strategies and plans in place to drive growth
Undertake complete analysis of the effectiveness of brand strategies and campaigns and monitor implementation.
Management of the brand P & L including full budgetary responsibility for ensuring promotional campaigns are delivered within agreed spending limits.
Lead preparation of brand financials for planning: Analyse and report brand performance (financial and in-market) with insights based on validated facts. Lead brand innovation process from ideation, business case preparation, presentation and implementation.
Project management
Business planning.
Lead and deliver brand plans.
Gain insights & implement analytics of data to inform strategy success & development
Brand performance measurement and reporting
Complete associated administration in line with Abbott policies and procedures.
Develop brand strategies/campaigns observing all Abbott and Industry standards (i.e. Marketing qualifications preferred
Financial acumen
Proficient at MS Office, Powerpoint & Excel

Relevant brand management or marketing experience and proven track record of success.
Healthcare Professional engagement experience (media, CRM, sales support, advocacy programs)