Demand Generation Manager

Demand Generation Manager Remote/Hybrid Our talented people are creating the technology of the future From scheduling to maintenance to keeping people safe, 2.7 million people are helped by our software daily. Technology makes it possible; people make it happen and you could be part of that. The Tracsis Group has grown rapidly, diversifying into related transport technologies, and successfully executing a strategy that has seen it make a total of seventeen acquisitions. Today Tracsis is a leading provider of software, hardware, data analytics/GIS and services for the rail, traffic data and wider transport industries. The Group has c.550 permanent employees serving its growing customer base from offices in the UK, Ireland and the US. The Role We’re looking for a Demand Generation Manager who is passionate about building meaningful connections and creating campaigns that inspire action. In this role, you’ll design and deliver strategies that nurture relationships, generate qualified leads, and support sustainable growth. You’ll work closely with sales, account management, and content teams, ensuring every campaign feels aligned, collaborative, and customer-focused. If you love blending creativity with data-driven insights, this is the perfect opportunity to make an impact. What you will do Shape Strategy: Develop demand generation plans that align with business goals and empower our sales teams. Define success metrics that reflect both performance and customer engagement. Lead Campaigns: Design and deliver integrated campaigns across email, paid media, social, events, and content syndication. Partner with internal teams to ensure campaigns feel connected and customer-centric. Nurture & Automate: Use marketing automation tools (HubSpot, Marketo, Pardot) to build thoughtful journeys that engage prospects. Maintain accurate data flow between marketing and CRM systems for seamless reporting. Create Impactful Content: Collaborate with content creators to develop resources that educate and inspire—blogs, webinars, whitepapers. Adapt messaging for different audiences and stages of the buying journey. Measure & Learn: Monitor campaign performance and share insights that help us continuously improve. Report on lead generation, pipeline contribution, and conversion trends. What you'll bring: Strong knowledge of marketing automation and CRM systems. Expertise in digital channels (SEO, PPC, social, email). Analytical mindset with a collaborative approach to problem-solving. Excellent communication and project management skills. Desirable: Background in SaaS, technology, or professional services. Familiarity with ABM strategies and lead scoring. HubSpot experience is a plus. What Success Looks Like Marketing Qualified Leads (MQLs) that convert. Campaigns that strengthen relationships and drive growth. Insights that help us learn and evolve together. Why You’ll Love Working With Us A supportive, collaborative team that values your ideas. Opportunities to grow and shape your career. A culture that celebrates success and learns together. Ready to make an impact? Apply today and help us shape the future of rail technology. Benefits: Flexible working hours to support work-life balance 25 days holiday + bank holidays Competitive salary Udemy Licence for learning and development Bupa Medical Health care Life assurance (3x basic salary) Enhanced Parental Leave 2 volunteering days per year Tusker Car Scheme Cycle to work scheme Next Steps Our TA team are committed to responding to all candidates within a reasonable timeframe. The process: Call with our Talent Acquisition Team Comprehensive CV walkthrough (1 hour) with the Hiring Manager 1 hour Competency based interview Our process is designed for us to understand your skills and experience and to give you the opportunity to find out more about the role, as well as the company. We are committed to building a diverse workforce. Even if you do not tick all the boxes, we would still love to hear from you If you require any adjustments or additional support during the application and interview process do not hesitate to get in touch.