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Senior Marketing Manager
4 months ago
Job Description
Job Title: Senior Marketing Manager
About Us: Abbots Care is an award-winning domiciliary community care provider in Hertfordshire with a CQC rating of Outstanding. We are pleased to be recruiting a Senior Marketing Manager to join our existing team. We deliver focused care and support and focus on a high quality service.
Job Description:
We are seeking a dynamic and experienced Senior Marketing Manager to join our team and drive the marketing initiatives for Abbots Care. As the Senior Marketing Manager, you will play a key role in shaping and executing marketing strategies to promote our services and brand across the UK.
Responsibilities:
- Developing Marketing Strategies: Lead the development and implementation of comprehensive marketing strategies to promote Abbots Care's services and enhance brand visibility.
- Brand Management: Manage and maintain the company's brand image and ensure consistency across all marketing channels and materials.
- Digital Marketing: Oversee digital marketing efforts, including website management, social media marketing, email campaigns, and online advertising, to increase brand awareness and engagement.
- Content Creation: Create compelling and relevant content for various marketing channels, including blog posts, social media updates, email newsletters, and marketing collateral.
- Campaign Management: Plan and execute marketing campaigns and promotions to drive lead generation, customer acquisition, and retention.
- Market Research and Analysis: Conduct market research to identify trends, competitive landscape, and customer insights. Use data and analytics to measure the effectiveness of marketing campaigns and optimize strategies accordingly.
- Collaboration: Work closely with internal teams, including sales, operations, and senior management, to align marketing efforts with business objectives and support overall growth initiatives.
- Budget Management: Manage the marketing budget effectively, ensuring resources are allocated efficiently to achieve maximum return on investment.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience (5 years) in marketing management, preferably within the healthcare or care services industry.
- Strong understanding of digital marketing channels and tools, including SEO, SEM, social media platforms, and email marketing.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Creative thinker with a strategic mindset and the ability to develop innovative marketing campaigns.
- Analytical skills and proficiency in data analysis to drive insights and decision-making.
- Results-oriented mindset with a track record of delivering measurable marketing outcomes.
- Knowledge of care sector regulations and compliance (desirable).
Benefits:
- Competitive salary package
- Pension scheme
- Healthcare benefits
- Opportunities for professional development and career advancement
- A supportive and collaborative work environment
How to Apply: If you are passionate about marketing and making a difference in the care sector, we'd love to hear from you Please submit your CV and a cover letter outlining your relevant experience and why you're interested in joining Abbots Care as our Marketing Manager.
Abbots Care is an equal opportunity employer and welcomes applications from individuals of all backgrounds.
Join our team and be part of our mission to provide exceptional care and support to individuals across the United Kingdom. We look forward to welcoming you aboard
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