Senior Partnerships sales manager

Job Title: Senior Partnership Sales Manager Location: Birmingham (Hybrid Working Available) Salary: Competitive + Bonus + Benefits Contract Type: Full-time, Permanent About the Role: We’re recruiting for a Senior Partnership Sales Manager to join a major UK sports and entertainment organisation. This is an exciting opportunity to shape high-value commercial partnerships for one of the country’s most dynamic and high-profile sporting teams. You will play a key role in driving partnership revenue, creating compelling commercial propositions, and building relationships with major brands across a wide range of sectors. Working closely with senior leaders and internal stakeholders, you’ll manage the full sales cycle — from prospecting and pitching through to negotiation and closing long-term deals. This role is ideal for a commercially-minded partnership specialist with experience in sport, sponsorship, rights holders or media environments, and who enjoys working at pace within a high-energy commercial function. Key Responsibilities: Partnership Sales Strategy Lead the end-to-end partnership sales process, from initial outreach to closing major commercial agreements Build strategic sales plans to deliver ambitious revenue targets Stay informed on market and category trends within the sponsorship landscape Creative Proposition Development Develop tailored, insight-led partnership packages that deliver value for both the organisation and the brand Collaborate internally to ensure proposals align with team identity, audience insights and commercial priorities Create engaging pitch materials that tell a compelling brand story Lead Generation & Pipeline Management Identify, research and qualify new partnership prospects across multiple industries Maintain a structured pipeline with clear activity tracking and revenue forecasting Use competitive insights to create urgency and maximise opportunities External Engagement & Pitching Lead high-impact meetings with senior stakeholders, brands and agencies Deliver confident, persuasive presentations tailored to each prospect Produce clear, compelling proposals aligned with commercial objectives Reporting & Internal Collaboration Provide clear and consistent reporting on sales activity, pipeline performance and deal progress Work closely with colleagues across Marketing, Communications, Ticketing and Operations Present updates and insights to senior leadership and wider commercial teams Candidate Profile: Proven track record in partnership or sponsorship sales within sport, entertainment, media, rights holders or agency environments Strong commercial acumen with experience closing high-value deals Excellent stakeholder management skills and confidence engaging with C-suite decision-makers Skilled in building pipelines, generating leads and managing complex negotiations Creative thinker with the ability to develop compelling partnership propositions Strong communication and presentation skills with an engaging, persuasive style Highly organised with strong project management capabilities Motivated, collaborative and target-driven What Our Client Offers: Hybrid working arrangement Opportunity to work within a fast-paced, high-profile sporting environment High levels of ownership and strategic influence Supportive and collaborative internal culture Opportunities to work closely with brands, agencies and senior stakeholders Strong career development and commercial progression opportunities How to Apply: If you’re an experienced partnership sales professional with a passion for high-value commercial work and relationship building, we’d love to hear from you. About Us: We are a recruitment agency specialising in commercial, partnerships, and marketing appointments across the UK. We connect ambitious professionals with industry-leading organisations, supporting long-term success for both our clients and candidates.