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Senior Content and Marketing Officer
4 months ago
Group Head of Marketing
We are looking for a Group Head of Marketing who’ll lead marketing activities fromsocial media and digital campaigns to advertising and creative projects. You will need a proven track record in driving multi-channel marketing programmes and areresponsible for developing marketing strategies and initiatives, creating marketing briefs for all key strategies, and ensuring that they are correctly communicated.
Prepare and manage monthly, quarterly and annual budgets for the Marketing Department.
Coordinate sales and marketing efforts to boost brand awareness.
Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses and campaign results.
Manage conception, development, and implementation of marketing plan and strategies,product concepts, and promotional programs to drive interest and sales.
Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
Previous managment experience in a Marketing role in a B2B enviroment.
Background in both product and solution marketing.
Solid knowledge of web analytics and Google Adwords.
Experience running successful marketing campaigns.
70k - £75k + Bonus.
~ Hybrid working.
~25 Days Holiday.
~ Pension.
~
