Category Manager

23 hours ago


Blackburn Lancashire, United Kingdom Pets Choice Ltd Full time

Role Overview Due to increasing engagement with our customers we are looking for an additional Category Manager to join our team You will be seen as an expert on the Category, Shopper and Insights Data, developing Category Insights and Strategies and executing these with chosen Retail Partners. Role Responsibilities include: Build strong and lasting relationships with internal and external stakeholders. Working with continuous and ad hoc market and consumer data (Kantar, Nielsen, Circana, Retailer own data) and to put the “Customer First” to identify opportunities for the business and retailers. Deliver and present compelling shopper insights. Create, develop and drive Category Management expertise with specific customers to increase sales and achieve customer business targets. Create and execute insight led customer initiatives to grow the Category and Pets Choice. Manage product portfolio within customers to grow distribution to drive category and Pets Choice sales (NPD and tail management) Plan, lead internally and execute range updates and range reviews in line with Pets Choice and customer objectives. Lead and execute the Channel strategy with relevant customers, focused on range priorities, distribution, NPD listings and on fixture presence. Provide input into Pets Choice internal innovation process resulting in the development of a customer specific sell in story for innovation and successfully implementation in line with agreed distribution targets. This role will be home based, with travel to our head office in Blackburn once or twice a week, frequent travel is also required for customer meetings at Retailer UK Head Offices. What we are looking for? Experience in a customer facing Category Manager role within a FMCG business. Results focussed – a personal drive for results, a focussed and clear mindset to deliver business targets. Category focussed – the ability to play an impartial role with Retailers, balancing Pets Choice, Shopper and Retailer needs. Relationship builder - excellent at building relationships internally and externally Team player with strong communication and influencing skills, confident in providing reports and recommendations to all levels. Excellent attention to detail and ability to juggle multiple projects. Experience of working proficiently with external data such as Kantar, Circana and Retailer own data & ability to turn data into compelling category stories, deliverable insights. Self-motivated Ability to work as part of a team. Proven record of delivering business results and individual KPIs. A flexible, enthusiastic, and committed attitude An open approach to continuous learning and development Eligibility to work in the UK on a permanent basis. Full UK and clean driving licence is essential. Introducing Pets Choice At Pets Choice we’re passionate about improving the lives of pets and the people who love them. With a portfolio of trusted brands and a commitment to quality and innovation, we’ve built a reputation as a leader in the pet care industry. We believe in creating a workplace where people thrive. Our culture is collaborative, supportive, and entrepreneurial. When you join us, you become part of a team that values your ideas, invests in your growth, and celebrates success together. If you’re looking for a role where you can make a real impact, learn, and grow in a dynamic business, Pets Choice is the place for you. Our portfolio of brands includes: Webbox, Bob Martin, Felight, Meatiful, TastyBone, Vets Kitchen, Hownd and WildThings.


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