E-Commerce Executive

1 week ago

London, United Kingdom POP MART Full time

E-commerce Manager - TikTok Shop
Location: Canary Wharf, London Office
Full time – Permanent

POP MART is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. Contribute to a fast-growing European business that combines retail, art, and creative storytelling
Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

A structured bonus scheme linked to company and individual performance
Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
Training and development programmes that build both professional skills and creative thinking
We are seeking a E-Commerce Manager - TikTok Shop
Build, lead, and scale TikTok Shop in Europe
We're looking for a sharp, data-driven Trading & Operations Lead to launch and grow our TikTok Shop presence across the UK and Europe.
This is a founding hire – you'll take the reins on daily shop trading, optimise operations, and eventually build the local team as we scale into additional EU markets.

Own trading & performance for TikTok Shop UK & EU: test offers, adjust pins, apply urgency tactics to drive conversion.
Lead end-to-end shop ops: product listings, Seller Center, promos/vouchers, and coordination with livestream studios.
Drive continuous improvement: triage issues, refine processes, and spot growth opportunities.
Track performance: build live dashboards, share weekly trade recaps with actionable insights.
Collaborate cross-functionally: work closely with Merchandising, Finance, Content, and Fulfilment teams.
Scale operations: help transition ownership from China to the UK, then expand into other EU-language markets.

3–4 years of hands-on TikTok Shop experience – brand or agency side.
~ Proven ecommerce trading skills – promos, flash sales, and other live commerce levers.
~ Data-first mindset: comfortable interpreting CTR, CVR, AOV, and GMV to drive smart optimizations.
~ Culturally curious: able to spot and adapt to local customer behaviors across European markets.
~ Strong collaboration skills with marketing, content, and creative teams to deliver a consistent, high-converting brand presence on Amazon
~ Experience in the toy industry or pop culture retail sector.
Familiarity with UK and European retail landscapes.
Additional European languages such as German, French, Italian, Spanish, or Chinese are a strong plus.
Familiarity with creator/affiliate programs or content localisation .
Track record of contributing to international ecommerce expansion.

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