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Digital Planning

4 months ago

Bristol, United Kingdom Dojo 2022 Full time

Dojo’s 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. The Head of Digital Acquisition is responsible for leading the digital acquisition strategy and team for Dojo. This will involve directly managing Paid (Paid Search, Paid Social, Affiliates) and Unpaid (SEO, Web CRO) digital marketing experts and activities, and work closely with the broader marketing, data, and sales teams to develop and implement a comprehensive digital acquisition strategy that accelerates revenue growth for the company.
The right candidate will excel in people leadership, and have a proven track record of success in developing and implementing high-growth digital acquisition strategies in a fast paced B2B environment. 
Develop and execute an end-to-end digital acquisition strategy, plan, and growth model that aligns with the company's overall marketing, sales, and revenue growth objectives
Be ultimately accountable for the overall digital acquisition revenue line, overall budget, and team resource planning
Lead a team of subject matter experts covering Web CRO, SEO, and Paid Digital Media channels to deliver on that plan, finding synergies between channels where relevant
Enable the team to deliver successfully on their goals by indirectly managing a team of copywriters and designers, planning and prioritising their work across the team as needed (and liaising with the Copy & Design leaders as required)
Work closely with the Brand team to ensure our digital acquisition activities are in line with Brand Guidelines, and to support brand awareness growth on digital channels where prioritised
Work closely with the Martech Data team to develop data solutions to marketing problems that will maximise digital performance, and ensure the team is fully enabled to measure success
Define, track, and report on Digital Acquisition KPIs, metrics and success criteria with a strong focus on using data to set targets, forecast, and measure impact
Analyse data to understand the effectiveness of digital acquisition channels and make adjustments as needed
Launch and optimise digital acquisition channels
Identify and develop new opportunities for digital acquisition growth (including new channels, new audiences, new markets, and new ad formats)
Stay up-to-date on the latest digital marketing trends and technologies
Manage a direct marketing budget of over £2 million in annual spend, allocating resource across the team to maximise short term and long term objectives
Effectively line manage a talent-dense team of expert individual contributors, providing guidance and support on their professional development, as well as assigning ambitious projects to encourage growth
Find synergies between other marketing teams, like CRM, in order to strengthen the overall performance marketing strategy
Ensure our Digital Acquisition strategy and activities are in line with local legal and compliance requirements
Proven track record of success in developing and executing digital acquisition strategies that drive high growth and revenue within LTV:CAC or Payback period guardrails
Expertise in multiple digital marketing channels, including Paid Social and Paid Search
Strong knowledge of modern digital marketing technologies, and data regulation
Strong analytical skills and the ability to interpret and use data to make strategic decisions
Hands on data skills - ability to build LTV & revenue models in excel/ google sheets and ability to manipulate data in data visualisation tools like Looker is essential
Excellent project management and organisational skills
In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. 
For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous.