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Customer / Brand Marketing Executive (Permanent)

4 months ago

Ouston County Durham, United Kingdom Orwell Consulting Ltd Full time

Customer / Branding Marketing Executive Overview A super opportunity for a Customer / Brand Marketing Executive with consumer goods experience to join a vibrant and dynamic international distribution business. The Role: The position will suit an experienced consumer goods Customer Marketing Manager to pro-actively plan, create and execute both on and off line retail activity to drive sales across Europe. Liaising with senior key stakeholders across the brand and the business. The appointed candidate will be comfortable working to SMART objectives agreeing with key stakeholders in advance, to be delivered on time and then reviewed to assess impact. In addition to managing retail activity, you will also be required to plan, create and manage our internal and external communications throughout the business, brand, retailer partners and prospects. These must be inline with the Brand's tone of voice and look. To support you with your tasks you will need to brief and manage freelance resource and third party suppliers such as graphic designers, printers and translators. Reviewing periodically the ongoing requirements and performance across this resource pool. Day to Day Duties:

  • Creation of our retail campaign pack to bring the brand plan to life instore and online
  • Creation and execution of the assets required for the supporting promotional plan
  • Creation and execution of tailored annual marketing plan with 6-8 key accounts
  • Selling tool creation to ensure the sales team have the selling tools they require
  • Design and creation of POS & planograms
  • Weekly email comms to trade partners, management of Mailchimp and monitoring of success
  • Prospecting Comms
  • Creating our quarterly strategic comms to trade and prospects
  • Internal comms across the business celebrating success
  • Market intelligence gathering
The Candidate: The successful candidate will;
  • Have excellent project management skills
  • Be proficient at managing 3rd party providers
  • Be a self-starter able to get on with completing the task
  • Have at least 3 years' experience in customer marketing for a consumer brand including:
  • Creating annual retail activation plans
  • Production of POS
  • Producing Assets for retail activation
  • Creating selling tools for the sales team
  • Creating specific retail activity that delivers a positive ROI
  • Merchandising and planograms
  • Copy writing
  • Mailchimp
In return you will enjoy working in a friendly, fun, dynamic team with lots of scope, autonomy and interesting opportunities. Free parking on site, pension, annual bonus, 25 days holiday plus stats are amongst the benefits