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Senior SEO Strategy Manager

3 months ago

London, United Kingdom Publicis Groupe Full time

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. Do you love to travel as much as you like SEO? SEO manager on TTC account works closely with the SEO Account Director to deliver effective and holistic SEO campaigns that exceed client objectives, go beyond client briefs by pushing the boundaries of the SEO offering, manage execution and align delivery, help educate internal teams and staff members, as well as developing their broad digital knowledge.
This position requires an experienced, all-rounded SEO specialist with astute attention to detail and process, experience in managing multi-market SEO programs, proven project management experience, and an ability to turn insights into actions quickly. They will assist the Account Director in driving strategic SEO expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.
As the SEO Manager, you will have an understanding of how digital experiences can affect both acquisition and conversion, as well as being driven by a continual test and learn approach to your work. You will have excellent data analysis skills to be able to support the client with insights for data-driven decision-making.
You will be responsible for a team of SEO Executives, managing their workload, ensuring the quality of their work as well as getting stuck in with the heavy lifting yourself. You will work closely with the SEO Account Director in developing the SEO offering and ensuring that all work coming out of the SEO team is delivered on time and of the highest quality.
Develop and implement SEO strategies and tactics in line with the client’s business objectives;
Manage all-rounded SEO program for the client (technical, content, outreach, insights and reporting);
Audit websites and provide recommendations for improving SEO performance;
Analyse the client’s performance in organic search and derive relevant actions;
Work with Account Director to improve workflow within the account team and across teams at Starcom;
Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team;
Line manage and upskill account executives, lead peer-to-peer trainings and knowledge sharing.
Prior SEO work experience, preferably in an agency environment with enterprise-level clients.
Prior experience line managing/mentoring a team of SEO / Owned Media specialists.
Experience with SEO, web analytics, and search research tools and technologies;
Proficient in Microsoft Office programs particularly Excel and PowerPoint.
Very good understanding of how to identify organic search opportunities, set relevant KPIs, forecast organic search performance and estimate expected ROI.
Understanding of how to use Search Trends, Demographic and User Behaviour data in an owned-first strategy.
Ability to establish clear internal briefing, manage projects, and distribute the workload.
In addition to the classics, Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner.