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Director of Quality Innovation
4 months ago
Director of Asahi Super Dry & Portfolio Brands
Marketing
Type of contract: Permanent - Full-Time
Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. Director of ASD & Portfolio Brands
The role of the Director of ASD & Portfolio Brands will be to provide brand and commercial leadership for Asahi Super Dry and our Local brands in the UK & Ireland. In doing so, provide clear direction and optimisation of resources within the brand team to ensure short and long term business delivery. This role also covers our Retail team as well as ‘Portfolio’ Brands (Pilsner Urquel, Grolsch, Polish) where needed.
The Director of ASD & Local Brands drives the brand portfolio in the local market, leveraging the Asahi Europe and International category vision, portfolio strategy and brand briefs. For ASD, working hand in hand with the Global Brand Team to develop strategies and creative concepts that build and deliver a relevant proposition for the UK & Ireland. The incumbent leverages the regional and global activation and marketing platforms, looking to lead a team to implement brilliant local activation and touchpoint execution.
For our Local Brands leading the articulation of the local brands’ strategies, being smart in the creation of plans that are locally relevant and able to cut through above their investment levels and ensuring that plans are commercially integrated and executed excellently.
Within Retail, support the Head of Retail to manage AUK’s two Brand Homes (Fuller’s Griffin Brewery in Chiswick and Cornish Orchards Cider Farm in Duloe) from brand experience, Sales & P&L perspectives.
The role is accountable for delivery of the integrated activation plan for their brands in order to deliver business objectives (key financial indicators: revenue, profit) and brand health objectives (power in the mind and market).
The successful individual will be the marketing interface across senior stakeholders with a view to fostering exceptional working relationships. They will develop and lead a team of local marketers to be a high performing team.
Active participation in developing the UK market portfolio and brands strategies for the 3 year plan and leads the implementation of this plan for their brands.
Ensure local market alignment with Asahi Europe and International category and portfolio strategies; Partner and influence ASD Global Brand Team to deliver compelling, relevant and distinctive creative platforms and executions.
Own the brand positioning and strategy for Local brands and deliver differentiated, cost effective and executable programs that make a difference in market.
Managing (through Head of Retail) AUK’s two Brand Homes (Fuller’s Griffin Brewery in Chiswick and Cornish Orchards Cider Farm in Duloe) to ensure:
They showcase experiences for our Local Brands
The Retail team are a true extension of the Local Brands team across 1) Direct E-commerce 2) Brewery Tours/Beer Education 3) On site retail operations
The Retail P&L is managed effectively and set up for long term growth
Develop, maintain and consistently communicate compelling brand assessment processes and manage and maintain sound financial and budgetary policy.
Develops and cultivates highly motivated and positively energised brand teams capable of delivering outstanding results.
Strong brand marketing track record, leading the in-market growth and development of a global and local brands portfolio in matrixed multi-national organisations.
Proven skills in creating iconic brands and a track record of driving a brand proposition throughout an organisation.
Track record of managing a brand, budgets and resources in a fast-moving environment to achieve required plans, and results.
Strong track record of career development for team members
Proven ability to engage and influence senior stakeholder within the organization and to play a key role in decision making processes.
A strong manager who embodies the modern Marketer – a scientist and creative
Strong commercial expertise with deep understanding of how to successfully manage local and global brands in market
Enjoys working in teams and building relationships
Bonus
Medical and Dental insurance
Life assurance
At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.
