Marketing Executive
4 weeks ago
We are looking for a Partner Marketing Manager on an initial 6 month contract to help us get to the next level of growth. This is a contractor role which will suit someone who is immediately available or currently working on a freelance basis.
We have a strong track record in developing and growing global, high-impact partnerships and you will play a key role in helping take our marketing activities to the next level. You’ll be responsible for building and executing a partner marketing plan for the UK&I that contributes to key business outcomes - largely focused on driving new business pipeline through our partner channel.
This will include directly running the delivery of key campaigns with strategic partners, designing marketing collateral and running marketing initiatives via both partner and GoCardless owned channels. You’ll deepen the relationship with our strategic partners’ marketing teams and collaborate with them to formulate and execute initiatives to market GoCardless to their customer base. You’ll also develop marketing initiatives that drive pipeline through our Partner Programme.
This role reports into the Head of Demand Generation (UK&I) and is based in our London office
Collaborate with Partner Account Managers on the development of go-to-market plans for our strategic partners, leading the development of marketing initiatives.
Plan and deliver demand generation campaigns and educational content via our partners’ channels, in collaboration with their marketing teams.
Project manage campaign design and execution, working closely with Brand Design, Content and Product Marketing.
Collaborate with Partner Account Managers on sales enablement initiatives, including owning the development of supporting materials and facilitating client and sales team engagement events.
Own the delivery of key events for strategic partners, working closely with the wider marketing team.
Work on marketing initiatives to support the acquisition, launches, retention and growth of new partnerships.
Work with the Partner Programme Manager to run marketing campaigns run at scale and collaborate on marketing collateral to target our base of integration partners.
Work with the GoCardless marketing team to identify opportunities to promote and enhance partner messaging across GoCardless-owned channels.
Regularly report on performance and make optimisation recommendations.
You have substantial experience working in partner marketing, ideally within a B2B tech environment.
You have broad experience across the marketing mix, including content creation, running campaigns and managing events.
You’re a natural project manager, able to coordinate resources across teams and balance competing priorities.
You relish digging into data to understand performance and identify opportunities for optimisation and growth.
A bonus if you have:
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