UKI Senior SDR Performance Manager

Job Description Lead and inspire a high-performing SDR organisation across the UK region. In this role, you’ll not only shape strategy and drive pipeline growth—you’ll also manage and develop a team of SDR managers, empowering them to lead their own teams with confidence and excellence. You’ll embed best practices, champion go-to-market strategies, and ensure seamless collaboration between sales and marketing. By fostering a culture of accountability, continuous learning, and shared success, you’ll align your team’s values with those of the wider organisation. This is a pivotal leadership role bridging sales and marketing, enabling consistent growth, and creating opportunities for new business, migration, and cross-sell. If you’re passionate about building leaders, driving results, and making a lasting impact, we’d love to hear from you. Strategic Leadership: Define and execute SDR strategies aligned with company goals and business objectives; communicate business strategy and progress to the team; own and optimise the SDR ramp framework. Operational Excellence: Implement best practices for pipeline generation, lead qualification, and opportunity handover; ensure SQL, SQO and conversion targets are met; create a managed service mentality. Talent Development: Recruit, train, and mentor SDRs and SDR Managers; deliver structured coaching and milestone tracking; act as primary development lead for new hires. Performance Management: Set clear expectations, monitor KPIs, and drive continuous improvement; refine onboarding and ramp experience. Cross-Functional Collaboration: Work closely with Sales, Marketing, Revenue Operations, and Customer Success; collaborate with Enablement and SDR Leadership. Culture & Well-being: Cultivate a supportive work environment; elevate standards and maintain accountability; align SDR team values with internal customers and wider organisation You – in a nutshell You are a coach and talent developer Data- and process-driven decision maker Collaborative team player and independent contributor Hands-on problem solver Committed to continuous learning and improvement Creative, innovative thinker Strong relationship builder across the business Results-focused and accountable Adaptable and open to change Skills & Knowledge Proven success managing large SDR teams and managers, ideally across multiple regions. Strong experience in business development, pipeline generation, and outbound prospecting. Ability to attract, retain, and motivate top talent. Excellent communication, forecasting, and performance analysis skills. Experience with salesforce.com and cadence management tools. Understanding of Finance, Payroll, HR, and ERP Benefits? We have plenty... Video: Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage. 25 days of paid annual leave with the option to buy up to another 5 days 8 bank holiday days Paid 5 days yearly to volunteer through our Sage Foundation 50% income protection Holiday buy + sell Comprehensive health, dental, and vision coverage Work away scheme for up to 10 weeks a year Ongoing training and professional development Hybrid working Healthy Mind app membership Access to various helpful memberships for finances, health and wellbeing Give back and grow Through Sage Foundation, you can donate your skill-based support or manual labour to causes you care about 5 days per year. Another 5 days per year can be spent engaging in learning opportunities that interest you, because we care about your development at Sage. Hear from colleagues at Sage: “I can confidently say Sage is better than the last two sales roles I’ve had. I feel valued, and I have more potential to succeed.” — Sales team member since 2025“Making 100 calls daily, I’m learning so much about engaging with people. And, for the most part, customers love Sage.” — Sales team member since 2024 At Sage, our sales culture thrives in a collaborative, reward-driven environment focused on customer success and growth. Sales team members - from SDRs to Account Executives-combine innovative solutions with exceptional care to help small and medium-sized businesses thrive. Guided by our values of being human, bold, and trustworthy, we nurture an inclusive workplace and support professional growth alongside a healthy work-life balance. Sage offers flexible working arrangements, shopping and lifestyle savings, an annual share savings scheme, and OnDemand GP services, creating a purpose-driven culture where sales professionals can simplify complexity for our customers and make a meaningful impact.