Ticketing Director

About Us

Formula E is the fastest growing motorsport on the planet. It is innovative, brave and disruptive by design. With over 100 races in some of the world’s most iconic cities, it continues to break boundaries and records alike. Born from humble beginnings, the ABB FIA Formula E World Championship is now home to some of the planet’s most talented and daring drivers supported by world leading manufacturers such as McLaren and Porsche.

Formula E, however, has a unique purpose bigger than racing itself. It was founded to counteract climate change through accelerating the development and adoption of electric vehicles; pioneering race to road technology that is at the cutting edge of innovation.

It’s mission though has since evolved, recognising the wider social and environmental benefits it can deliver through driving sustainable human progress and better futures for all. As the world’s first sport certified Net Zero Carbon since inception with multiple leading initiatives that support both people and the planet, it serves as an example of how high-performance sport and sustainability can powerfully coexist.

With a blend of world class sport, sustainability and scintillating entertainment, it inspires and thrills a global fanbase. Now racing in more cities than ever before with the world’s fastest, lightest, most powerful and efficient electric race car, the GEN3, Formula E is delivering a unique fusion that many didn’t know existed or thought was even possible.

Formula E is proud of our commitment to EDI and welcomes applications from underrepresented groups. We wish to provide equal opportunities regardless of an individuals protected characteristics. We believe in attracting and retaining an diverse workforce to enrich Formula E with a variety of experiences, backgrounds and perspectives.

Working With Us

At Formula E, we’re unique. Founded to be bold, ambitious and innovative, we have electric energy in our DNA. We’ve therefore created an environment that supports our colleagues as we continue our mission so that everyone can reach their individual potential while being part of a close-knit team.

We’re curious, brave and thoughtful; having a relenting desire to push boundaries both at and away from our races. With a mission that is far greater than producing world-class events, we value both humanity and the planet just the same. It’s why we believe that work should be fun, meaningful and impactful, valuing the importance of supporting each other and how success can only be achieved as part of a wider collective team.

Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility. We also operate as a testbed to push the development of new technologies needed for an electric, low-carbon future.

Vamos

Your Role

The Ticketing Director will report to the Chief Revenue Officer and will be responsible for leading and managing the FIA Formula E’s ticketing sales, service department and B2B2C commercial events. The selected individual will be a member of the senior staff and will help shape the strategic direction of the racing commercial business across platforms. This role is responsible for

identifying and implementing ways to elevate the effectiveness and efficiency of our racing ticketing operations across the organization. The role requires a blend of strategic planning, operational excellence, team leadership, and stakeholder management to deliver a seamless ticketing experience for fans while maximizing revenue and race experience.

Duties & Responsibilities

• Plan, develop, organize, implement, lead and evaluate the organization’s short, mid and long-term strategic direction for all Ticket Sales opportunities (Single race & Premium)
• Provide leadership to ticketing department in both sales, service and operations/analytics.
• Be the point of contact on all marketing ticketing sales, press, merch, fan zones – ensuring all contractual requirements are delivered and any opportunities for incremental revenue are maximised.
• Develop and implement short and long-term ticketing sales plans.
• Maintain a robust policy for all internal allocations and ensure that the team deliver those allocations.
• Assist in creating corporate culture that motivates staff to perform to their fullest and achieve corporate and personal goals.
• Review Championship/market/Key Cities data in order to make recommendations on ticket pricing strategy for 2025 and beyond
• Grow and manage revenue from all ticketing inventory while enhancing service areas and maximizing the fan experience.
• Analyse and identify ways to increase efficiency, improve levels of service and enhance profitability in all areas of responsibility.
• Manage and maximize ticketing platform partnership
• Work to ensure that ticketing technology and fan experience are seamless, leading edge and positioned to improve sales opportunities.
• Develop effective tracking programs to ensure Sales Representatives are successfully meeting their annual goals.
• Coaching and mentoring of ticket sales professionals to build a strong sales culture.
• Conduct regular meetings with all direct reports and other staff to maintain clear communication, performance expectations and team synergy.
• Develop a clear reporting system to keep ownership informed of weekly/monthly developments.
• All other responsibilities as required.

What We Are Looking For

Experience required:

• Minimum of 10+ years of experience managing sales functions. Sports experience strongly preferred.
• Senior Management experience required.
• Proven successful sales experience with both national and local client relationships and alliances.
• Proven strategic leadership skills.
• Proven experience in strategic business planning.
• Familiarity with a major sports and entertainment venue.

Skills and aptitudes required:

• Excellent interpersonal skills and superior verbal and written communication skills.
• Ability to handle multiple projects, tasks and priorities.
• Exceptional negotiation skills.
• Exceptional organizational skills.
• Ability to relate to a diverse customer and employee base.
• Ability to manage staff, budgets and resources.
• Ability to collaborate with other departments/organizations over which you have no formal authority.
• Ability to work long and irregular hours.

Our Perks

Hybrid working, approx. 3 days a week in our Hammersmith office

Health Cash Plan (including dental, osteopathy, physiotherapy and wellness area)

️ Perks discount platform (including discounts on gyms, high street brands, cinema, etc)

️ Formula E Store discount

Partner discounts

Local Hammersmith discounts including car parking and hotels

️ 25 days holiday + Bank Holidays + Birthday off

Enhanced paid maternity and paternity leave

Pension scheme

Cycle to work scheme

Life assurance cover

Regular social events in office

Annual Awards ceremony and after party

Office fruit baskets and snacks

Multi-purpose room in office

✈️ Opportunity to extend your stay when travelling for a race event/weekend

2 paid days off per year to volunteer for a charity + sponsor charity donations

The small print...

JLB are excited to be retained on behalf of Formula E to appoint a Ticketing Director. All direct applications and CVs will be forwarded to JLB. Please apply to the role or contact holly@jlbsearch.com for more information.

Before applying, please make sure you read the Formula E Privacy Notice available on our website:

We receive a high number of applications per role and therefore ONLY successful applicants will be contacted.

PLEASE NOTE: It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation before applying for any jobs. Formula E is an Equal Opportunity Employer. We offer a unique opportunity, a competitive salary and an environment that inspires innovation and supports professionals to perform at their best in their chosen fields.