Head of Marketing

razorblue role: We are looking for a dynamic and enthusiastic Head of Marketing to join our growing team. Your responsibilities will encompass: Strategic Marketing Leadership (40%) Develop marketing strategy aligned with commercial objectives and business growth targets Lead market analysis and competitive intelligence to identify opportunities for service differentiation and market expansion Establish marketing performance frameworks and ROI measurements to demonstrate marketing contribution to revenue pipeline Create lead generation strategy to address pipeline challenges and support sustainable growth Set strategic direction for brand positioning and market pressure Lead Generation Strategy and Optimisation (25%) Design lead generation frameworks that deliver qualified prospects to support new business acquisition targets Establish lead qualification criteria and processes in collaboration with sales team Develop account-based marketing strategies for key prospect sectors Establish service-level agreements between marketing and sales teams for lead quality and conversion optimisation Leadership (20%) Provide strategic direction and leadership to Marketing team Develop marketing team capabilities through coaching, goal setting and professional development planning Establish performance expectations and development pathways for marketing team Build marketing expertise across digital channels, content strategy, and B2B technology service marketing Foster collaborative culture within the marketing team that represents razorblue’s core values Commercial Integration and Stakeholder Management (15%) Collaborate with executive team to align marketing with business objectives Manage relationships with key stakeholders including sales, service delivery, and client experience Present marketing strategy and performance to board Manage marketing budget allocation and vendor relationships at strategic level Ensure marketing activities support overall commercial strategy and growth objectives razorblue requirements: We know its unrealistic to find someone who ticks all of these boxes (extra points if you do), which is why we seek those eager to develop over time through our development resources and peer learning. If this aligns with your own personal growth mindset, we would love you to apply. Business or Marketing-related degree or equivalent professional qualification Proven track record in marketing, including several years in a senior or leadership role Experience within the IT sector is highly desirable Ability to persuade, influence and negotiate effectively at all levels within and outside the organisation Ability to build strong working relationships (internal/external) Strong understanding of digital marketing, statistical analysis, market research and brand management Understanding of marketing tools such as marketing automation, CRM, and Content Management Systems Strong communication skills People centric approach & service Excellent conversational fluency in English is required to clearly explain complex technical issues Continuous learning and development are central to our culture, and we heavily invest in elevating our people, not just hiring those already at an expert level. razorblue gives: Working for an IT partner isn’t for the faint hearted, it requires drive, passion for technology, collaboration, and a drive to innovate. If you want to learn more about the IT domain as a whole or specialise in one particular area, you can do that here. We are not always looking for the most qualified people, but people who have a true drive to learn and a passion for the technology sector. Our learning and development opportunities, combined with our team's drive for growth, result in a high volume of promotions granted year after year. We operate a hybrid working policy across most roles and often get asked why we haven’t made the decision to go fully remote… For us, natural learning opportunities are invaluable and office working enables this and has also inspired our collective culture of teamwork. Our other benefits include: Base salary of £55,000 - £65,000 per annum depending on skills and knowledge Hybrid working (50% in office) Flexible working to suit your work life fit Private Health Insurance with Vitality Health 25 days holidays per annum + public holidays + the ability to purchase 10 more Your birthday off Enhanced maternity, paternity, adoption leave + baby bonus Fully funded training and accreditations to expand your skillset Two paid charity volunteering days per year Discounted Broadband Life insurance Quarterly team social fund Cycle to Work scheme Gear up with the latest tech toys through our partnership with Currys Cruise around in an eco-friendly electric car with our EV Scheme We're committed to creating an inclusive and accessible recruitment process. Please don't hesitate to reach out if you require any reasonable adjustments to participate in our application or interview process. We're here to support you. Agencies/Recruiters Please Note: To maintain an efficient and direct application process, we ask that recruitment agencies refrain from contacting us regarding our vacancies. We encourage individual candidates to apply directly through our website, as it enables us to manage our hiring process more effectively. Razorblue does not accept unsolicited speculative CVs. We take no liability for fees or commissions if hiring someone who applied directly or was sourced through other means. Any emailed disclaimers indicating otherwise will not supersede this policy. Candidates must be submitted only in response to specific requisitions from our talent acquisition team. Your cooperation in this matter is greatly appreciated and contributes to our efforts in finding the best possible fit for our team. Rest assured; we'll reach out if we ever need assistance from agencies. Thanks for understanding