Director, Performance Marketing

4 weeks ago

London, United Kingdom Tapestry Venture Capital, LLC Full time

We are looking for an experienced and self-motivated Director of Growth Marketing & Research to join our global marketing team. The role is responsible for shaping our global growth marketing and research strategies, impacting all levels of the marketing funnel from awareness (partnering with PR, Brand & Culture, and Social & Content teams) through to acquisition. 
It partners closely with our regional GMs and regional marketing teams to ensure country-level impact while optimizing activities for scale and efficiency, and with our Product team and external partners to build any necessary marketing technology roadmaps. This role will work closely with, and report to, the VP of Marketing.
Own the consumer research and growth marketing strategies for Nothing
Lead and develop a highly effective marketing team across research, paid and owned media
Drive demand by launching performance marketing driven programs
Drive customer growth and retention through lifecycle marketing campaigns and customer success programs
Build scalable, repeatable marketing programs that have broad, but targeted reach
Continually experiment and introduce new approaches to marketing that engage customers in innovative ways
Own growth marketing KPIs; develop metrics and measurements to determine campaign effectiveness, including partnering with technical teams to implement performance measurement, attribution and channel optimization as inputs to business goals
Track, measure, and analyse the performance of marketing campaigns and report results to leadership
Maintain a shared marketing calendar to ensure alignment across cross-functional teams
Manage marketing budget and resources
15+ years of professional experience in growth marketing
~ Bachelor's degree
~ Experience building and leading large, international teams
~ MBA degree or other related higher education
~ Professional experience with smartphones, audio, and/or other hardware

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