Lead Channel Development Manager

7 days ago


Hemel Hempstead Hertfordshire, United Kingdom Britvic plc Full time

Job Title: Lead Channel Development Manager – Licensed 
Permanent
Competitive Salary with extensive benefits:
 
Monthly product allowance – alcoholic & non-alcoholic options available 
Private Medical options
Life Assurance 
Company bonus scheme
Access to 24/7 GP services
Enhanced pension contribution
Generous holiday (inc bank holidays)
Access to a range of high street discounts
 
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

 
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. Join Carlsberg Britvic, an integrated beverage powerhouse combining the strengths of two legacy businesses to create a unique market proposition. As the On Trade Channel Manager, you'll be responsible for delivering sub-channel strategies and commercial plans that drive performance across our beer and soft drinks portfolio. Working at the intersection of strategy and execution, you'll collaborate with Commercial Operations and Account Directors to identify opportunities, mitigate risks, and develop commercially sound solutions that deliver exceptional results in the On Trade environment.
 
Partner with Trading Directors to deliver the channel brand plan and identify the levers that will drive growth.
Translate the channel strategy into clear, actionable priorities for commercial teams and ensure strong day-to-day delivery.
Lead the performance cycle—tracking progress, holding teams accountable, and putting actions in place to course-correct or accelerate results.
Work closely with cross-functional teams to ensure the on-trade channel is fully supported and aligned.
Challenge plans and initiatives with a growth mindset, ensuring high-quality execution and continuous improvement.
Act as the expert on sub-channel performance, advising brand, category, and operations teams.
Provide regular KPI reporting (volume/NR/profit) and ensure timely deployment of brand and commercial tools.
Proven track record of delivering exceptional commercial results, with a minimum of 3 years' experience in FMCG, preferably with beer and/or soft drinks knowledge in the On Trade sector
Strong commercial acumen with the ability to understand performance drivers and course-correct effectively.
Growth-mindset leader who can simplify complexity, challenge thinking, and drive meaningful change.
Able to inspire and influence others, leading through others and holding teams to account.
Our commitment to diversity equity & inclusion
 
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
 



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