Programmatic Account Manager

2 weeks ago

London, United Kingdom T&Pm Full time

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Description

Job Title: Progammatic Account Manager

Location: Manchester preffered, London also an option

Reporting to: Programmatic Business Director

Who Are We?

T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

The Programmatic Account Manager will be responsible for the delivery all Display and Video planning and campaign management, with the support of senior and junior members of the team working closely to create innovative solutions to answer client challenges. The role requires the ability to be forward thinking and deliver award-winning digital activity to help us improve performance and grow digital spend.

There's a natural desire to scale campaigns to a level of sophistication that delivers on both reach, awareness and drive CPAs. They are familiar with and have experience of programmatic tools, campaign delivery and participate actively in programmatic discussions with clients and internal teams. They are equally adept at working within DSPs as well as working managed services who can deliver Programmatic media.

Key Responsibilities

The Programmatic Account Manager is the pivotal person within the team structure. They are the owners of campaign delivery, and ensure activity hits and surpasses performance expectations. As the team members closest to the detail, they will be expected to communicate performance trends to the Programmatic BD and Head of, whilst also explaining and delegating responsibilities to the junior members of the team. The Programmatic Account Manager role will lead on the booking and reconciling of campaigns, along with Execs, under the support of the Programmatic Business Director.

Implementation is key to this role, and an understanding of the channel is imperative in order to be able to translate the direction of the programmatic strategy. The AM needs to be able turn this into an activation plan either with preferred suppliers or within the chosen DSP. This also expands into technology outside of activation including trafficking and measurement.

As the team member with the most exposure to the different levels of the team, there is a responsibility to improve their own digital knowledge whilst also contributing to regular knowledge sharing sessions. As such they develop and maintain strong working relationships with technology partners and seek first-to-market opportunities across the competitive landscape.

The Clients

The role will be focussed across our UK client based including TalkTalk, Smart Energy and National Express, Each client brings their own unique attributes and provide the opportunity for the AM to apply creativity and innovation to the recommended media solutions. Each client are on their own digital maturity journey, and the AM will be the main point of contact for the channel across these workstreams.

Skills and Experience

• History of activating campaigns across a range of channels, including display and video

• Strong understanding of multiple demand side platforms and experience of activation within the platforms

• Can traffic campaigns within ad servers, and understand analytics platforms

• Able to contribute and lead client meetings, including weekly reporting calls

• Ability to work collaboratively with key stakeholders across T&Pm

• Able to translate briefs from the planning team into activation plans

• Experience of working with a community of planners and has a grasp of the planning process

• Ensure efficiency and accuracy across day to day tasks

• Carry out finance acumen duties across relevant clients

• Strong project management skills and an efficient working style

• Being an energetic, pioneering, and honest person who leads by example

What Success Looks Like:

• Consistent delivery and hitting/surpassing targets and KPIs

• Full accreditation across Google and Amazon platforms

• Involvement in award winning work

• Positive client reference scores

• Growth of client investment within the programmatic channel

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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