Senior Marketing Executive

The Role We are looking for a Senior Marketing Executive to join our team at Optima Partners. Someone who is curious, creative, and ready to shape how we tell our story in an era defined by data and AI . This is not just another marketing role. It is an opportunity to grow within a consultancy that is redefining how large organisations use data and artificial intelligence to accelerate growth. As part of our Marketing team, you will help build awareness, drive engagement, and communicate the tangible impact of our work. Key Responsibilities As Senior Marketing Executive, you will play a key role in creating and managing high-quality content that supports our growth strategy. Your responsibilities will include: Collaborating with the Marketing Director to shape and execute our content marketing strategy Partnering with subject matter experts to produce compelling thought leadership and insight led content Developing engaging materials across formats, including blogs, case studies, white papers, infographics, and social media Supporting the development of presentation decks and client-facing materials with creativity and speed Managing a content calendar to ensure regular, high-quality output aligned to campaign goals Monitoring analytics and applying insights to continually improve performance Applying SEO best practices to maximise reach and visibility Ensuring consistency in tone, messaging, and visual identity across all channels Staying current on emerging AI tools and marketing best practices to enhance effectiveness and efficiency Requirements 3+ years’ experience in digital marketing, ideally within B2B or professional services, with exposure to complex technical or scientific subject matter Excellent copywriting and editing skills, with a keen eye for detail and the ability to distil complexity into clear, engaging content Experience leveraging AI tools for content creation, optimisation, and performance analysis Strong understanding of social media strategy and channel management, with experience creating and scheduling content across LinkedIn and other platforms Proficiency in HubSpot, WordPress, Semrush, Canva, Google Analytics, Search Console, and SEO strategy Experience in WordPress website management A strong interest in how AI is reshaping marketing, with enthusiasm to apply new techniques across content, creative, and analytics Collaborative and proactive, with a strong sense of ownership and drive to deliver results Creative mindset with strong storytelling and visual communication skills Design skills are an advantage The Marketing Function The Marketing team sits within the Growth Office, which positions Optima as the go-to challenger consultancy for AI-driven transformation across Financial Services, Insurance, Energy, and Telecoms. We are known for turning strategy into measurable outcomes, helping clients move from idea to impact quickly. Within this, Marketing plays a pivotal role in articulating how Optima delivers AI transformation that is pragmatic, powerful, and commercially grounded. About Us At Optima, we bridge strategy and execution to unlock value with precision and speed. We help large and complex organisations realise the latent value of their customers by combining practical strategy, data, and advanced AI solutions that power scalable growth. Headquartered in Edinburgh, we deliver data services and AI-led transformation for enterprise clients across multiple sectors. Our consultancy is built around three core missions: Deliver AI-Driven Personalisation at Scale Fuel Operational Excellence with AI Build Data Foundations that Power Growth We have achieved sustained 40% year-on-year growth, doubled our headcount, expanded our service offering, and opened new offices across the UK. Our expertise spans customer lifecycle optimisation (marketing, engagement, and servicing), advanced analytics, and data-driven decisioning. With deep capabilities in AI innovation, data engineering and science, and customer engagement strategy, we enable clients to make faster, smarter decisions that deliver measurable commercial impact. Alongside our consultancy services, we have developed early-stage SaaS accelerators and novel algorithms, including applications in healthcare and life sciences through our health data science arm, bioXcelerateAI. Location and Working Model This role is based in our Edinburgh office, with a hybrid working model designed to balance in-person collaboration and flexible working.