Senior Paid Media Executive

2 weeks ago

United Kingdom Naylor's Equestrian Llp Full time

· Job Title – Senior Paid Media Executive

· Location – Bury Manchester, BL9 8RR

· Working hours –40 hours

Role Description

As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our market-leading in-house Paid Media team. You will help spearhead best-in-class Paid Media implementation across Paid Search, Paid Social & Digital Display.

Your role will be to lead the strategy and account direction, predominantly working with our tier 1 partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest as well as emerging platforms and opportunities.

You will also manage key stakeholders across the business, as well as integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO and Analytics teams.

Key Duties

  • Demonstrate a strong understanding & showcase a practical ability of working with Paid Search and/or Paid Social platforms and concepts.
  • Manage, own, and constantly find ways of improving the workflow of your team.
  • Responsible for quality of all work output from your team. Regularly review team processes (reports, presentations, tools etc.) for efficiency.
  • Complete internal audits across your accounts & continually evolve.
  • Oversee the end to end Implementation including set-up, management, analytics, tracking, reporting of Paid Search and/or Paid Social accounts.
  • Be an expert in all relevant 3 rd party tools & technology.
  • Build & maintain project plans outlining all key tasks for your accounts.
  • Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
  • Accurately forecast potential delivery for your accounts.
  • Help develop the Paid Media department by being innovative and sharing knowledge and processes.
  • Develop a close working relationship with external suppliers such as Google, Facebook, Apple, Twitter etc.

Professional Skills

  • Ability to identify issues and be pro-active in providing solutions.
  • A high degree of numeracy and literacy.
  • Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
  • Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
  • Effective communication skills.
  • Effective presentation skills.
  • Effective time management skills with the ability to multi-task.
  • A high attention to detail.

Experiences

  • Experience in managing sophisticated Paid Search/Paid Social campaigns.
  • In depth knowledge of Paid Media, from an implementation perspective.
  • Google Shopping, Facebook DPA, Retargeting experience.
  • Google Analytics experience.
  • An appreciation of the Paid Media ecosystem (i.e. how Paid Search influences Paid Social).
  • Facebook Blueprint Certified & Twitter Flight School
  • Google Ads Certified
  • Second language an

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

  • Incremental Holiday Allowance
  • Staff Discount on qualifying purchases across Group retail stores and online
  • Exclusive Colleague Bike Discount scheme
  • Discounted Gym membership
  • Personal development opportunities to learn and develop at work
  • Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button .

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.

#LI-AA1

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