Field sales executive

2 days ago


United Kingdom Advocate Group Full time

Field Sales Executive – Foodservice North Territory (Field-Based)
£38k + 25% Bonus + Car or allowance

Ready to take ownership of a territory where your impact is felt immediately?

We’re partnering with one of the UK’s leading world-food and foodservice specialists - a business known for bold flavours, fast growth, and a fiercely loyal customer base across restaurants, wholesalers, pubs, and casual dining groups. Their Foodservice division is expanding rapidly, and they’re now looking for a Territory Sales Manager who wants to drive real results across the North.

This is a hands-on, on-the-ground commercial role where you’ll nurture key accounts, hunt new business, and influence how operators experience some of the most exciting products in foodservice.

You’ll be the face of the brand across your region — building relationships, solving problems, and opening doors. You’ll work with chefs, buyers, operators, and wholesalers to grow distribution, increase rate of sale, and elevate product visibility.

Manage, grow, and retain key accounts across the North
Hunt and convert new business across restaurants, wholesalers, and foodservice operators
Deliver commercial targets across sales value, volume, and profit
Shape pricing, promotions, and joint business plans
Analyse sales data to forecast, plan, and spot opportunities
Partner with internal teams across supply chain, customer service, transport, and national accounts
Ensure cash collections and trading terms are met
You thrive in front of customers, love being out in the field, and you’re comfortable owning a region with autonomy.

2+ years of FMCG sales experience (Foodservice experience strongly preferred)
~ Confidence working with data, numbers, and commercial plans
~ A passion for food and the operators who bring it to life


You’re joining a business with serious brand recognition, strong flavours, and massive opportunity within the foodservice channel. You’ll have the room to develop your region your way, backed by a supportive leadership team, great product availability, and a loyal customer base that loves what this brand represents.



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