Digital Product Owner

3 days ago

United Kingdom M Group Services Full time

We're on the look out for a Product Owner on a 6 month fixed term contract .  This role is for 24-30 hours per week and is fully remote.  
The Digital Product Owner (PO) for our B2C sites and digital portal will be responsible for ensuring that these are effective in meeting the business’s lead generation and conversion targets for the energy efficiency programmes that we run, and that these provide an excellent and informative customer experience.
 
The PO will expand upon the strategic objectives, articulating the business’ lead generation transformation that is to be delivered through the website development, set targets and design basis, review competitors, provide design optionality, set out strategic development/design questions to be addressed and proactively work with stakeholders to conclude these to a resolution and actionable outcome for our website build. The PO will refine our initial stakeholder requirements and expand as appropriate, prioritise these and working closely with an 3 rd party development team to ensure successful delivery of each new enhancement/sprint clear. They will work closely with the Project Manager to understand the cost and ROI that needs to be achieved and ensure value for money in the development.
 
The PO will also be involved with content creation and analytics to measure the ongoing success in meeting business objectives. In this role you will also be working with a small, remote team.
 
The business is currently working on a transformation programme, which includes a development in our lead generation capabilities. The future website and CRM digital portal are a critical part of the development.
This role is within the Marketing division and reports to the Chief Transformation Officer.
 
What you'll be doing:
Develop and deliver the website and portal roadmap working closely with the Chief Transformation Officer and the Senior Marketing Managers, ensuring the roadmap aligns with both short- and long-term goals, focusing on lead generation and user experience.
Apply a data driven approach to define, prioritise and validate the product backlog, using multiple data sources (including competitor research) and customer insight (qualitative and quantitative), and to continuously drive improvements in the user experience across the website. In particular, the role holder will use data and insights to prioritize what helps drive conversion
Work closely with internal stakeholders including Senior Managers to gather and document well-defined requirements and write user stories in line with business objectives, keeping a focus on conversion and business goals when translating requirements
Work with the Marketing team and agency to identify customer pain points and to develop possible solutions. 
Apply cost/benefit analysis to design options to ensure value for money and work with stakeholders to ensure that the investment business case is sound
Manage third parties to agree quality and acceptance criteria, and ensure that the acceptance criteria ties back to lead generation and user engagement
Work with the Senior Managers to develop a planned release programme to deliver incremental website and digital portal improvements. 
Lead end to end digital front end (website and CRM digital portal) product initiatives including using research and discovery, development of user flows, website design, wireframes and stories (with UX/Design), and ongoing optimisation. 
Oversee on-site SEO and content updates across the website. 
The role holder will bring creativity and collaboration to the table, while driving results for lead generation and user experience. Dimensions and limits of authority 
Scope of ownership includes the website and portal design and build outcomes, and digital marketing analytics tools and the digital related elements of the CRM. This role will be actively involved in shaping how the CRM and website work together for lead tracking and conversion.
Working with Chief Transformation and Marketing Senior Managers to ensure web roadmap aligns with overall organisational digital strategy. This role can make recommendations but needs expenditure approval. 
What we need from you:
~5+ years of marketing digital product owner experience
~ Previous B2C marketing management experience in an agency or client environment
~ Track record of working with marketing to deliver B2C marketing campaigns 
~ Trained in agile project management capability
~ Solid experience in using digital and social media platform analytics
~ Solid knowledge of using a CRM
~ Proven track record of consistently meeting deadlines in a rapidly changing environment. 
~ Excellent communication skills and persuasiveness to be the storyteller who can concisely champion and deliver the value proposition.
~ Problem-solving and conceptual skills to recommend approaches and methods.
~ Ability to manage and prioritise workload and confident in applying pragmatism where needed.
~ Proficiency in Excel and PowerPoint 
~ Abreast of industry/competitor trends to understand the wider market and report back on things we should be considering.
~ Experience with Salesforce and Experience Cloud is desirable
~ Experience with Umbraco platform desirable

 
What we offer:
Please note all the below are pro rata due to length of contract.
~25 days annual
~ Enhanced Maternity, Adoption and Paternity leave
~2 Paid volunteer days per year
~ Pension Scheme
~ Life Assurance
~ Access to employee assistance programmes
~ Online GP Service, 24 hours a day, 365 days a year
~ Discounts with national retailers  

AgilityEco   value diversity and encourage people from all backgrounds and communities to apply , our   teams individual life experiences are part of what makes us great and we commit to providing a safe and inclusive environment for all.  
 
#AgilityEco #LI-SG1 #LI-Remote #appcast  
 

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