Head of Marketing

Click on the link to view in BSL: Head of Marketing Company Summary Sorenson Communications, SignVideo, and Sign Language Interactions are committed to connecting people every day through communications access 24/7/365. Our customers rely on us and our innovative technology to quickly deliver accuracy in every conversation. We are industry leaders because, in all our endeavors, our customers sense our passion, our care, and our commitment. This dedication extends to our workplace. Our employees are united and proud to be part of important human interactions and understand that everything we do to facilitate communication creates connections and enhances relationships between people. Role Summary We are seeking a Head of Marketing to lead our UK marketing function across B2B, B2C, and recruitment. This role is ideal for someone who combines strategic leadership with hands-on execution. You will be responsible for driving lead generation, brand development, and recruitment marketing, particularly focused on attracting qualified BSL interpreters to join our team. You will own the end-to-end go-to-market (GTM) strategy for new services and campaigns, manage a small in-house team, and oversee external agencies when needed, bringing the insight and confidence to challenge and guide them effectively. Candidates with a background in consulting or agency leadership may be particularly well-suited. You will work closely with the Head of Product on launches and positioning, as well as with departmental heads, collaborating daily with key stakeholders to ensure strategic alignment and brand consistency. A deep understanding of Deaf culture is essential, and fluency in British Sign Language (BSL) is highly desirable. Job Title: Head of Marketing Hours: 37.5 hours per week/Full Time/Permanent Reports to: General Manager Salary: £50,000-£56,000 Job Start: ASAP Location: Glasgow/Hybrid/Remote Application Closing Date: 15/12/2025 (Extended) Candidates must be eligible to work in the UK. We will not be able to provide visa sponsorship for this position. Due to the volume of applications expected, kindly not that only shortlisted candidates will be contacted. Essential Duties and Responsibilities Develop and execute integrated marketing strategies that support growth across B2B, B2C, and recruitment. Own end-to-end GTM planning and execution for new products and services. Drive lead generation through performance marketing, CRM, and targeted outreach. Design and deliver campaigns to attract qualified BSL interpreters and other key roles. Collaborate with HR and Operations to align messaging and targeting with recruitment needs. Lead multi-channel campaigns including digital advertising, email, social media, events, and PR. Analyse performance metrics and optimise campaigns based on data-driven insights. Partner with the Head of Relationships to engage Deaf community leaders and advocacy organisations. Ensure inclusive and accessible messaging across all marketing materials. Champion BSL-first content and parity across signed and spoken communications. Lead and mentor a small UK-based marketing team. Oversee external agencies when needed, ensuring high standards and strategic coherence. Bring the insight and confidence to challenge and guide agency partners effectively. Ensure all brand touchpoints reflect our values of accessibility, inclusion, and innovation. Lead the creation of compelling content across video, written, and visual formats. Essential Qualifications and Experience: 5 + years of marketing or other related experience, with proven success in B2B, B2C, and lead generation. Experience in recruitment marketing or talent attraction campaigns. Strong understanding of Deaf culture. Demonstrated ability to lead GTM strategy and execution. Excellent leadership, project management, and analytical skills. Ability to manage and challenge external agencies effectively. Passion for accessibility, inclusion, and community impact. Desirable Fluency in British Sign Language (BSL). Lived experience as a Deaf person. Background in consulting or agency leadership. Experience in public sector partnerships or communications. Familiarity with Salesforce, marketing automation tools, Jira, and digital analytics platforms. Working Conditions & Physical Requirements Ability to travel. Office environment work such as extended sitting at a desk while operating a computer system, phone, or other office equipment. Some light to moderate lifting may be required. We can offer you: Vitality Private Health Insurance 32 days A/L (Including Bank holiday), increasing to 33 days after 2 years of service Cycle Scheme Tech Scheme Workplace Pension British Sign Language Level 1, 2 & 3 Personal VRS & VRI Package Life Relevancy Plan Company Sick Pay We Care Service (paid time to volunteer) We are an Equal Opportunities Employer We believe that different perspectives and backgrounds are what make a successful company. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.