Planning Director/ Account Director

3 weeks ago

London, United Kingdom Walk-In Media Full time

Responsibility for the planning and delivery of paid social campaigns across a group of clients, which you will be the primary contact for, with the support of the wider team of specialists.
The Paid Social Account Director is responsible for managing the execution of paid social across several key clients. This will include management of the planning, implementation, invoicing and reporting cycle to ensure that all work is delivered on time, to brief, and on budget to the highest standard possible meeting each client’s objectives.

Act as the day to day lead contact for clients, building strong relationships in order to understand how to provide solutions to their objectives and challenges
Clearly communicate with internal teams, including direct line management of two Account Execs, to enable an accurate and efficient process from brief to activation and post-campaign analysis
Be involved with the management of regular client status meetings to define the paid social media strategy and channel testing/ development
The Paid Social Account Director will be expected to demonstrate the following core competencies across 3 key operational areas:
Clients You will be the lead day to day contact for paid social planning and activation across a group of clients that span the Luxury, Retail and QSR sectors and be accountable for all deliverables. Being able to define and articulate digital media strategy for your clients is essential.
Team You will have responsibility for directly managing two Account Executives, reporting into the Digital Director. You will be part of the wider Digital department which also includes PPC, SEO, Programmatic and Ad Ops teams.
You will ideally have considerable experience across social media planning and activation, including objective setting, audience planning, strategy development, and creative planning.
Several years digital experience in a client facing role with a proven track record of developing client relationships
Experience having managed a team, delegating and communicating effectively to achieve the client account goals, as well as actively participating in the progress of team members
Have some understanding of Ad Tech across adserving, analytics, and the wider digital media landscape
Some knowledge of paid search and display and how they relate to paid social as part of the digital media ecosystem
The first stage will be an interview (Teams or in-person) with the Digital Director and Head of Digital Strategy. The second stage will be in person in our Covent Garden office with the Digital Director, Head of Digital Strategy and Chief Investment Officer offering an opportunity to address additional questions as well as a section for you to present some of your work that you are proudest of.
Department Digital Locations Bow Street Remote status Hybrid Remote About Walk-In Media
Planning for outcomes is at the heart of what we do - starting with the objective and devising the best solution to reach that goal. Whatever your commercial challenge or media budget, we will always approach it in the same way: immersing ourselves in your business, using data to devise the solution, measuring as we go and trading through our ‘zero based trading’ approach – which delivers the very best plan for each client, not the best deal for the agency. We believe brand and performance are fully interdependent, so we measure outcomes across the short, medium and long-term.
Paid Social Account Director
Responsibility for the planning and delivery of paid social campaigns across a group of clients, which you will be the primary contact for, with the support of the wider team of specialists.
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