Trade Communications Manager
3 weeks ago
Location: On site, hybrid or remote (with occasional travel inc. to our farm in Essex) Working pattern: 2-3 days per week, flexibly arranged
Reports to: Commercial Director
Our business combines a passion for farming with a commitment to quality and sustainability.
With strong roots across wholesale, retail, and foodservice, we are looking for a proactive Trade Communications Manager to help drive sales and strengthen our customer relationships.
Envisioned as a part time role of up to 3 days per week, the Trade Communications Manager will lead all trade-facing marketing activity to support sales growth across key accounts and channels. You’ll provide tailored support to priority customers, develop engaging trade communications, do a little light artworking (hello Canva) using existing brand assets and take ownership of trade events.
You can be based at the farm all the time if you would like, or you can work remotely. Mainly UK travel will be expected, but overseas travel is possible in the future.
Account Support & Promotion
Provide dedicated marketing support to key wholesale, retail, and foodservice accounts.
Develop and implement tailored promotional plans to drive incremental sales.
Analyse account performance to identify growth opportunities and track ROI on trade promotions.
Working with the sales team to maintain a trade advertising and promotional calendar
Co-ordinating with brand ambassadors to ensure key events are attended.
Customer Communications
Lead the creation and delivery of trade communications, including:
Bespoke communications and campaigns to keep Fairfields Farm top of mind (e.g. targeted updates to wholesaler reps).
Develop and manage trade marketing materials and digital assets.
CRM & Data Management
Ensure customer marketing data is accurate and up-to-date on the CRM to enable trade communications
Develop CRM workflows to improve engagement and measure trade marketing effectiveness.
Work closely with the sales team to align trade marketing activity with commercial priorities.
Work with our Marketing Manager to ensure messaging is on brand but equally having a voice to shape that brand as we grow.
Maintain clear records of plans, budgets, and performance metrics.
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Ideally 2 years of experience in B2B marketing, ideally within FMCG or wholesale.
Strong understanding of the UK wholesale, foodservice, or retail landscape would be a significant plus.
Comfortable using CRM systems and analysing customer data.
Excellent written and verbal communication skills.
Highly organised, self-motivated, and able to manage your own workload and calendar with minimal supervision.
Full UK driving licence is essential
Able to manage multiple projects and priorities.
Staff discount
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