Senior Paid Media Executive
2 weeks ago
Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social but affording the opportunity to expand into Display, Native and Addressable Media.
Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns across multiple platforms.
You will also be expected to take ownership of specific campaigns within your portfolio and need to prioritise and self-organise to deliver the best performance for our clients.
Key Responsibilities
Account builds
- Keyword research
- Audience planning
- Account structure planning & idea generation
- Shopping feed setup
- Ad copy writing & liaising with the creative team on asset production
- Account uploads (using Google Ads Editor for paid search)
Account management:
- Day to day account checks
- Bid management and campaign adjustments
- Analyse campaign performance and key on-site metrics using Google Analytics
- Search query reports
- Audience analysis
- Analysing and reporting on campaign data using Microsoft Excel
- Identify challenges and devise solutions
- Suggesting next steps to improve campaign performance
Planning & reporting:
- Devising strategies for search and social campaigns.
- Internal planning meetings
- Working with clients to forecast and set targets
- Working with clients to assist in building trust and relationships
- Client meetings and calls – on-boarding, weekly calls, monthly meetings and quarterly planning
- Working with our data team to produce reports based upon client needs
- Auditing accounts confidently
Essential Skills:
- Experience in digital marketing campaign management, being the lead on media campaigns
- An in-depth knowledge and experience in running campaigns across Google and Bing Ads, and Facebook Ads Manager, with high performance
- Previous experience working within an agency or client team environment
- A strong understanding of bid/budget management strategy
- A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
- Ability to analyse campaign performance and key on-site metrics using Google Analytics
- The ability to deliver insightful analysis that drives improved performance
- Excellent MS office skills: Word, Excel & PowerPoint
- Advanced skills in Microsoft Excel (e.g. complex formulae and PivotTables)
- An understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel
Desirable Skills:
- Any experience with the following platforms:
- Snapchat Ads Manager
- Twitter Ads
- LinkedIn Ads Manager
- Any Display DSPs
- Experience using the Google Marketing Platform (Search Ads 360, Display and Video 360, Analytics 360 etc.)
- Experience pitching paid media campaigns to potential clients.
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